Alex is responsible for the continued expansion of Merkle’s analytics solutions, including its media, audience and experience analytics capabilities. Yoder has executive level experience having held president or CEO level roles at Trueffect, Inc., Ebiquity, Inc. and Webtrends, Inc., where he was instrumental in major rebranding efforts; product, solution, and technology enhancements; team and organization development; and driving sales growth. As an accomplished leader, he strives to help organizations see through their full potential by focusing on team member strengths, collaboration and strong clarity of purpose.