Alexander Kesler is a visionary B2B digital marketer and has been practicing in the fields of high tech, software, education and security among others for over 15 years. As Founder and President of inSegment, one of the leading Boston Digital Marketing firms, Alexander leads a team of digital marketing experts and specializes in the areas of B2B Lead Generation, Content Marketing & Syndication, SEO & Paid Search, Conversion Oriented Web Development, Programmatic Media Buying and Direct Response Marketing. Alexander created the Conversion Architecture system, a methodology proprietary to inSegment.
Looking for the right PM software for your team/business, but overwhelmed by choices? Columnist Alexander Kesler has the run-down on some of the top...
