Alison Lohse is CSO and Co-founder of Conversion Logic. Alison spent the last 18 years focused on digital strategy for a number of Fortune 100 companies across many industries including telecom, retail, travel, B2B, CPG and tech. Her expertise and focus on client service, advanced analytics, media planning and optimization lends Alison a unique ability to drive digital strategies that scale brands helping them reach a wider audience. Cutting her teeth on digital starting in 2000, she worked across the interactive media practices at Starcom IP, then Avenue A, Razorfish and SMG with a focus on sophisticated media buying through analytics and optimization. Most recently, Alison was the Regional VP of Visual IQ, Chicago. Alison earned an MA from the University of Manchester (UK) and holds a degree in art history from Lawrence University.
The challenges of TV measurement abound. Columnist Alison Lohse believes marketers shouldn’t have to settle for “good enough” to understand how...
To get the most out of your marketing attribution, contributor Alison Lohse believes right-time insights are far more important than real-time...
How do you reach common ground between brand and direct response campaigns? Columnist Alison Lohse says we need new metrics and more granular data to...
Columnist Alison Lohse explains why insights into the customer journey are key to helping your measurement program reach its full...
Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing...
Marketing technology can be hugely beneficial to your organization, but only if these tools empower the people using them. Columnist Alison Lohse...
Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by...
So, you've just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first...
Columnist Alison Lohse notes that in today's complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad...
While it's not glamorous, columnist Alison Lohse points out that working to achieve strong data governance is crucial to ensuring consistency, both...
How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the...
