Soapbox: The best way to serve your audience? Use empathy
Empathy serves us all well in life, but it’s also something every single marketer should do with their target audiences.
Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s worked with Fortune 500 companies and boutique businesses alike. Throughout her content marketing career, she’s directly managed the creation of 200-plus content campaigns, led the strategy for 20-plus clients, and run the 30-episode podcast Ask Amanda About Marketing.
Empathy serves us all well in life, but it’s also something every single marketer should do with their target audiences.
Amanda Milligan | Apr 6, 2020 at 8:05 am ETDigital marketers are a tight community of people who know how to solve problems and help each other. We can get through this together.
Amanda Milligan | Mar 18, 2020 at 1:33 pm ETA customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once.
Amanda Milligan | Mar 2, 2020 at 2:29 pm ETWe need to be focused on what people are looking for and why we’re creating that content.
Amanda Milligan | Sep 18, 2019 at 10:13 am ET