For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market
Interbrand's Andrea Sullivan on her rise to CMO and the people who inspired her along the...
Amy Gesenhues
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.
How Lenovo uses martech to build unified campaigns around its separate business groups
A CMO's View with David Roman, Lenovo's Chief Marketing...
MarTech Today: TV meets the internet, cloud-enabled business advisors & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
MarTech Today: Smaato’s mobile ad solution, Google Cloud announcements & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
MarTech Today: Optimizely’s OTT TV solution, Google Cloud Video Intelligence API & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
MarTech Today: Bot-to-bot marketing, Salesforce opens its Einstein AI & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
MarTech Today: WordPress security updates, chatbots & blockchains
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
MarTech Today: Think bots, intelligent agents & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
MarTech Today: Intro to agile marketing, customer data platforms & bots
Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the...
The 2017 MarTech Wish List: 5 CMOs name the marketing technology they want most
Marketing leaders from Mizzen+Main, PepsiCo, Peloton, and more share the martech they hope to see this...
Top martech in 2016: CMOs from PepsiCo, Mizzen+Main & Olapic list their favorite martech this year
From artificial intelligence to Instagram's latest tools, these three CMOs share the martech they were most excited about in...
A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience
PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand's entire product...
MarTech Today: CRM for ad agencies, Facebook Video Metrics & AMP Ad Landing Pages
Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land:...
MarTech Today: Adblock Plus takes on Facebook, Xperiel’s cloud-based platform & more
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the...
MarTech Today: New AdWords interface, Google remarketing lists & more
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the...
MarTech Today: Ad blocking on Facebook, responsive-aware email design & AMP
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the...
MarTech Today: Mobile ads targeting cars, MarTech Europe & the Verizon-Yahoo deal
Here's our recap of what happened in marketing technology, as reported on Marketing Land and other places across the...
QuanticMind Raises $10.3M To Grow Its Predictive Analytics & Paid Search Ad Technology
Formerly known as InsideVault, QuanticMind says funds will be used to expand operational infrastructure....
News Corp To Buy Video Ad Tech Platform Unruly For Reported $90 Million
CEO Robert Thomson calls Unruly a "feisty and creative" company that will help News Corp broaden its digital and mobile video expertise. ...
Return Path Adds Send Time & Subject Line Optimization Tools To Its Email Marketing Platform
The company says beta tests of the new send time optimization capability increased read-rates by 25...
