How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit
Laurie Klausner will be a panelist for the MarTech Boston session, "Insights from Inside the Marketing Stacks of Red Wing Shoe Co., iCrossing and...
Amy Gesenhues
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.
TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
The platform currently has more than 1M school supply lists uploaded from US grade schools and middle schools....
As Tile makes a long-term B2B play, its CMO says he’s right where he loves to be
Get to Know: Tile CMO Simon...
Sylvan Learning’s CMO says she gains insights by living the ‘mom’ experience every day
Get to Know: Amy Przywara, Sylvan Learning's...
Markforged’s top marketer on making the leap from martech leader to CMO
Cynthia Gumbert will be a panelist for the MarTech Boston session "Making the Leap from Chief Martech to Chief of Marketing."...
MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role
"Inside the Search for the Martech Unicorn" will take attendees through the process Healthgrades used to recruit its new Director of Marketing...
Most marketers unhappy with localization efforts, but fail to invest in necessary resources
The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with...
For Trusona’s CMO, a startup mindset means being a jack-of-all-trades
After 14 years leading marketing programs for Microsoft, Karen Dayan made the jump to marketing startups and hasn't looked...
Learning to use content management martech is biggest educational need for marketers
Content Marketing Institute's latest survey aims to better understand how content marketers are managing their content...
Vintage Italia’s CMO credits his father with being the most influential person in his career
Get to know Vintage Italia's CMO, Adam...
Forbes ranks the top 50 most influential CMOs, finds 40% lead technology companies
One in three of the CMOs to rank on Forbes' list were...
For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market
Interbrand's Andrea Sullivan on her rise to CMO and the people who inspired her along the...
How Lenovo uses martech to build unified campaigns around its separate business groups
A CMO's View with David Roman, Lenovo's Chief Marketing...
MarTech Today: TV meets the internet, cloud-enabled business advisors & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
MarTech Today: Smaato’s mobile ad solution, Google Cloud announcements & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
MarTech Today: Optimizely’s OTT TV solution, Google Cloud Video Intelligence API & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
MarTech Today: Bot-to-bot marketing, Salesforce opens its Einstein AI & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
MarTech Today: WordPress security updates, chatbots & blockchains
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
MarTech Today: Think bots, intelligent agents & more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
MarTech Today: Intro to agile marketing, customer data platforms & bots
Here's our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the...
