Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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73% of marketers plan to increase ABM budgets in 2020

Sixty-four percent plan to increase ABM staff next year, study...

Dec 11, 2019 at 1:54 pm ET

Retina integrates with Shopify, offers predictive analytics for customer lifetime value

The free tool shows CLV trends and identifies when customers are at risk of no longer buying from a...

Dec 10, 2019 at 2:03 pm ET

Canva to launch video editing capabilities in 2020

The company plans to release an easy-to-use video editing tool in the same style as its photo...

Dec 9, 2019 at 2:18 pm ET

Less than 40% of customer data execs confident they know where company’s data is stored

Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their...

Dec 6, 2019 at 3:28 pm ET

CabinetM shows your martech integrations in Stack Map visualization update

The martech management tool is available to CabinetM's Professional and Enterprise subscription...

Dec 4, 2019 at 2:37 pm ET

Sprinklr acquires Nanigans social ad business, now managing more than $1.5 billion in ad spend

Ad specialists from Nanigans will join the...

Dec 4, 2019 at 2:09 pm ET

ListenFirst provides branded content reporting across multiple social platforms

The Branded Content Analysis Suite offers brands and publishers cross-channel...

Dec 3, 2019 at 1:50 pm ET

Podcorn launches self-serve podcast advertising platform

The platform uses machine learning to connect advertisers to relevant...

Dec 3, 2019 at 1:09 pm ET

AWS makes it easier to add machine learning prediction models to your martech tools, dashboards

No need to write complicated code to apply predictions to your CRM lead scoring models, for...

Nov 27, 2019 at 12:44 pm ET

Want to be a CX leader? Embrace more listening channels, collect and share customer feedback

CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for...

Nov 26, 2019 at 1:10 pm ET

Acast Open launches to give brands an on-ramp to podcasting

The company is offering three different subscription levels, including a free "Starter"...

Nov 25, 2019 at 1:16 pm ET

The MarTech Minute: Dreamforce highlights, Facebook F8 dates and Nielsen Global Connect’s new CMO

The marketing technology week in review: A round up of news and announcements you may have...

Nov 22, 2019 at 11:35 am ET

Sprinklr rolls out monster-size list of updates with Microsoft Dynamics 365, Trustpilot integrations

The company said its 2019 Fall product release includes more than 400 new...

Nov 21, 2019 at 2:21 pm ET

Episerver boosts dynamic content personalization with Idio acquisition

Idio builds on Episerver's predictive analytics capabilities for content...

Nov 20, 2019 at 2:56 pm ET

Saleforce 360 Truth designed to deliver a connected, continuous customer experience

The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...

Nov 19, 2019 at 2:08 pm ET

Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority

Just 9% of DCX executives have rolled out personalization tools in their...

Nov 15, 2019 at 2:47 pm ET

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