Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
The company's latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video ad...
Its DSP users will have a full view of the programmatic ad environment broken down by channel, ad format and...
Daily social media usage increased by just 1% year-over-year, according to the annual...
Twitter CTO Parag Agrawal said Fabula’s deep learning expertise will address many problems, but the initial focus will be on improving public...
Drawbridge's technology will be used to help improve reach for LinkedIn's Matched Audiences and Audience Network campaigns - and provide better...
Smooch was among the first WhatsApp Business...
The sales prospecting platform's latest updates include new messaging and custom list features and an integration with Lucidchart Sales...
The granular level data now being offered by the Twitter-owned mobile ad exchange will help publishers optimize user acquisition...
Version 5.2 of Wordpress' Jaco platform includes new website health check features, PHP error protection, new dashboard icons and...
Now it's easier to add Pinterest and Quora ads pixels to your site in...
Facebook dynamic ad campaigns and Snapchat Story Ads will both be available through...
IAB Tech Lab has opened SIMID (Secure Interactive Media Interface Definition) specifications for public comments through May 24....
The video platform's newest feature lets marketers create customized video channels that can be distributed across devices and connected TV...
Advertisers saw total ad engagements increase 23% year over year, with cost-per-engagement down...
The visual of the company's marketing technology stack has helped several employees better understand what the technology team has...
The exercise showed the cheesemaker that its martech stack was more robust than the marketing team first...
At MarTech West, Digi-Capital's Isabelle Hierholtz talked mobile AR strategy, and how brands like Houzz, Olay and Walmart are successfully leveraging...
The company's martech has become exponentially more valuable since introducing new processes to address digital transformation challenges, according...
The Times' martech product team sits between strategy and customer experience delivery and connects engineering and...
Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it...
