73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study...
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Sixty-four percent plan to increase ABM staff next year, study...
The free tool shows CLV trends and identifies when customers are at risk of no longer buying from a...
The company plans to release an easy-to-use video editing tool in the same style as its photo...
Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their...
The martech management tool is available to CabinetM's Professional and Enterprise subscription...
Ad specialists from Nanigans will join the...
The Branded Content Analysis Suite offers brands and publishers cross-channel...
The platform uses machine learning to connect advertisers to relevant...
No need to write complicated code to apply predictions to your CRM lead scoring models, for...
CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for...
The company is offering three different subscription levels, including a free "Starter"...
The marketing technology week in review: A round up of news and announcements you may have...
The company said its 2019 Fall product release includes more than 400 new...
Idio builds on Episerver's predictive analytics capabilities for content...
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...
Just 9% of DCX executives have rolled out personalization tools in their...
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for...
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless...
Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve...
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live...