Twitter opens in-stream video ads to advertisers in 12 global markets via its self-serve ad tool
Twitter's in-stream video ads, launched in April 2017, are now available to all advertisers in the US and 11 other global...
Amy Gesenhues
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Snapchat brings AR Lenses to its self-serve ad tool, launches Sponsored Snappables & builds on its e-commerce efforts
Along with its latest AR ad developments, Snapchat is rolling out goal-based bidding around conversions for e-commerce...
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter has not made an announcement about the ad network but is currently recruiting publishers for the...
LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready
Sales Navigator's product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove...
Facebook expands its list of marketing partners, while limiting what view tags can do
After July 1, Facebook's view tags will no longer be used for measurement purposes beyond counting...
Facebook says it has suspended 200 apps for possible misuse of data
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of...
The F8 Developer Conference is over: Here’s everything Facebook announced
Facebook rolled out several features for its platform, Instagram and Messenger during the conference and gave a deep dive into all the ways it is...
Snap revenue takes a hit in Q1 2018, down from $286M in Q4 2017 to $231M last quarter
CEO Evan Spiegel says the company sees early signs of stabilization following its Q1 2018...
Twitter attributes more than half of its $575M Q1 ad revenue to video
Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets....
Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted...
Facebook expands A/B ad-testing capabilities & adds reporting features
Advertisers will now have more ways to test ads and a new dashboard to track split-test...
Facebook’s new Custom Audiences permission tool will require user consent confirmation
The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad...
Pandora rolls out programmatic audio ads through limited number of DSPs
The streaming music service reports that its audio inventory initially will be available through AdsWizz’s AudioMatic, The Trade Desk and...
The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
Susan Vobejda feels it's her responsibility to mentor as many young people as she can....
How Intel uses real-life stories to build campaigns around its B2B technology solutions
As VP of global marketing and communications for Intel's B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new...
MarTech Today: Performance marketing tools, push notifications & marketing operations 2.0
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
For Reduxio’s CMO, diversity is key to building a winning marketing organization
Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what's really happening in the...
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive...
‘CMOs at the Wheel’ authors Nadine Dietz & Erica Seidel on the modern marketing organization
Dietz & Seidel recently published their "CMOs at the Wheel" e-book based on interviews from their “Driving the Modern Marketing Organization”...
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming...
