DoubleVerify launches CTV certification program to help curb ad fraud
The first ad tech platforms to be certified include Amobee, MediaMath, SpotX, The Trade Desk and...
Amy Gesenhues
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Is personalization working? Budgets are increasing, but martech challenges threaten future investments
Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization...
The MarTech Minute: Acquisitions by Dun & BradStreet and Nielsen, Oracle names new CMO
The martech week in review: News and announcements in marketing technology this week that you might have...
The 2020 Martech Career Study: Please tell us more about your work
We're conducting a survey to get more insight on the roles shaping our...
Brightcove launches all-in-one video campaign app
Brightcove Campaign integrates with a number of marketing automation...
The evolution of the marketing technologist: How martech roles have changed during the last 5 years
In 2014, MarTech Conference Chair Scott Brinker defined the primary marketing technologist roles. Today we're looking at how those roles -- and the...
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
Salesforce Order Management aims to offer a single view of fulfillment and customer support...
The Martech Minute: Pause Ads from Xandr, Sisense funding news and Amobee’s new CEO
The martech week in review: News and announcements in marketing technology this week that you might have...
Group Nine launches ‘Sparkle Ads’ test for e-commerce brands on the Sparkle platform
The ads will appear on POPSUGAR with plans to extend across the companies other media...
DoubleVerify launches real-time, predictive ad effectiveness solution
The solution analyzes a mix of ad exposure and engagement data to gauge expected ad...
Scaled Agile releases SAFe 5.0 to address technical, agility gaps within enterprise infrastructures
The latest iteration provides guidance on how best to extend the "Lean-Agile mindset" in various business areas, including IT operations and...
IBM launches new predictive ad solution for campaign creative elements
The "Advertising Accelerator with Watson" uses artificial intelligence to deliver predictive models for creative assets within a...
PubMatic’s Identity Hub offers ID management solution in face of growing privacy regulations
The ad tech company's latest release is an ID-agnostic identity management solution for publishers that sits on top of Pubmatic's Prebid User ID...
The major deals and integrations that shaped technology for marketers in 2019
The marketing technology industry had a busy year, with nearly 250 mergers and acquisitions in the first six months...
Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety
The integration allows advertisers to avoid bidding when specific keywords appear in a...
Is it time to say good-bye to the CMO role or just give it a new acronym?
Why organizations are re-imagining the role and expectations of senior marketing...
Lytics now integrates with Google Marketing Platform to enable customer data-informed campaigns
The CDP's integration spans Google Marketing Platform's entire suite of...
The MarTech Minute: Programmatic ad spend, Google recruits PayPal’s COO and Iterable gets $60 million
The martech week in review: News and announcements in marketing technology this week that you might have...
LogMeIn adds WhatsApp, WeChat integration to Bold360 customer engagement platform
The company also has a Microsoft Teams integration in...
73% of marketers plan to increase ABM budgets in 2020
Sixty-four percent plan to increase ABM staff next year, study...