Sprinklr rolls out monster-size list of updates with Microsoft Dynamics 365, Trustpilot integrations
The company said its 2019 Fall product release includes more than 400 new...
Amy Gesenhues
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Episerver boosts dynamic content personalization with Idio acquisition
Idio builds on Episerver's predictive analytics capabilities for content...
Saleforce 360 Truth designed to deliver a connected, continuous customer experience
The newly launched platform combines Salesforce's family of products, including data, audience, identity and privacy governance...
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
Just 9% of DCX executives have rolled out personalization tools in their...
How to avoid the creep-factor when building digital experiences powered by machine learning
The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for...
Salesforce launches hybrid Content Management System built to integrate with other platforms
Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce's headless...
Is it time to add a Journey Manager to your customer experience team?
Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve...
Sprinklr adds live chat component to its marketing platform
The feature will be part of Sprinklr's Modern Care solution and allow users to enable a chatbot or assign chat conversations to live...
To gain actionable customer insights, ask the right questions
Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital...
Seismic buys Percolate, expands content planning tools
Seismic users will now have access to Percolate's content marketing orchestration and planning...
Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with...
TapClicks acquires client reporting platform Megalytic
Megalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks...
Squarespace gets into social content creation with Unfold acquisition
Marketers can create Stories for social platforms from the...
Apester’s Story Strip lets brands, publishers embed Story-like content on their websites
TV Insider, an early user of the format, reported a 44% lift in content...
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video...
The MarTech Minute: Qualtrics launches CoreXM, Liiv buys Telmar and Gartner’s CMO Spend Survey
The marketing technology week in review: A round up of news and announcements you may have...
Grammarly gets $90 million boost to put toward technology, product development
The company plans to focus on enterprise and employ AI to develop more sophisticated solutions like its tone...
YouTube testing ad buying tool that lets you reserve ad placement 120 days out
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment, food...
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and...
Oracle Eloqua adds automated ABM capabilities with Metadata integration
Metadata's platform automates the execution and optimization of B2B lead generation advertising...