MarTech Minute: Criteo’s Retail Media ad platform, Agilify Training’s virtual Scrum Master course
A quick round up of the latest marketing technology news and...
Amy Gesenhues
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Breaking down the push and pull of expansion, consolidation across the martech app ecosystem
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive...
Putting AI to work across your customer data strategy
Artificial intelligence capabilities can dramatically impact your revenue goals, the trick is pulling together your customer data to effectively...
MarTech Minute: Salesforce rolls out new commerce tools, Adobe adds Predictive Audiences
A quick round up of the latest marketing technology news and...
How Yamaha changed its tune with its digital transformation strategy
The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional...
Marketers still struggle to build a unified source of data
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across...
Before you rip and replace another martech tool, it may be time to build a roadmap
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech Today's...
How real is your real-time marketing?
The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their...
Don’t ignore data compliance when adding 3rd party marketing tools
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind....
MarTech Minute: Salesforce to launch ‘return-to-work’ readiness hub, new tools from CabinetM, Widen
A quick round up of the latest marketing technology news and...
In a consumer-driven world, CDPs are essential
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech stacks?...
Not just martech: Vendors go all-in on professional services to speed digital transformation
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only...
MarTech Minute: Shopify releases new POS features geared toward SMBs
A quick round up of the latest marketing technology news and...
MarTech Minute: Vision Critical’s new customer insights app, LOGIQ releases Kubernetes solution
A quick round up of the latest marketing technology news and...
How to counteract dips in productivity as workflow disruptions become the new norm
Sixty-two percent of companies have seen decreases in productivity since enforcing work from home...
How personalization helps marketers humanize their brand and break though the noise
Aprimo CMO says marketers are currently struggling with what he calls "digital sameness" -- where everyone is doing the same thing online....
MarTech Minute: LeanData adds ABM analytics, Smartly.io gets new features
A quick round up of the latest marketing technology news and...
How to build a martech stack for this era — and whatever comes next
Acoustic's head of product marketing said his company made major pivots at the start of last month. This is how he built a martech stack that allowed...
MarTech Minute: Sprinklr adds TikTok integration, Shopify launches consumer app
A quick round up of the latest marketing technology news and...
MarTech Minute: Dynamic Yield’s Audience Export Manager, Maru/Matchbox’s consumer insights tool
A quick round up of the latest marketing technology news and...