B2B marketers are all-in on ABM: Here’s what they need
Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools....
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Netcore's head of account based marketing says his ABM program includes a mix of targeting, personalization and communications tools....
Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight...
Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their...
A quick round up of the latest marketing technology news and...
Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple...
Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it's difficult to do when every project is a...
A quick round up of the latest marketing technology news and...
As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive...
Artificial intelligence capabilities can dramatically impact your revenue goals, the trick is pulling together your customer data to effectively...
A quick round up of the latest marketing technology news and...
The brand's martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional...
Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across...
More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech Today's...
The term "real-time marketing" gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their...
As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind....
A quick round up of the latest marketing technology news and...
As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech stacks?...
For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only...
A quick round up of the latest marketing technology news and...
A quick round up of the latest marketing technology news and...