Twitter attributes more than half of its $575M Q1 ad revenue to video
Up 21% year over year, Twitter's $575 million in advertising earnings is split evenly between its US and international markets....
Amy Gesenhues
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Facebook’s secret ‘Loyalty Prediction’ ad tool anticipates future user behavior & purchases
Powered by artificial intelligence, the Facebook ad service lets advertisers target users based on predicted...
Facebook expands A/B ad-testing capabilities & adds reporting features
Advertisers will now have more ways to test ads and a new dashboard to track split-test...
Facebook’s new Custom Audiences permission tool will require user consent confirmation
The tool, still in development, will aim to safeguard against advertisers misusing user data in uploaded lists for ad...
Pandora rolls out programmatic audio ads through limited number of DSPs
The streaming music service reports that its audio inventory initially will be available through AdsWizz’s AudioMatic, The Trade Desk and...
The Trade Desk’s CMO says she prioritizes hiring & is committed to her team’s training & development
Susan Vobejda feels it's her responsibility to mentor as many young people as she can....
How Intel uses real-life stories to build campaigns around its B2B technology solutions
As VP of global marketing and communications for Intel's B2B marketing strategy, Alyson Griffin is taking technology-focused marketing to a new...
MarTech Today: Performance marketing tools, push notifications & marketing operations 2.0
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
For Reduxio’s CMO, diversity is key to building a winning marketing organization
Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what's really happening in the...
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive...
‘CMOs at the Wheel’ authors Nadine Dietz & Erica Seidel on the modern marketing organization
Dietz & Seidel recently published their "CMOs at the Wheel" e-book based on interviews from their “Driving the Modern Marketing Organization”...
Nearly 70% of marketing executives plan to spend more on marketing technology in 2018
Search marketing platform Conductor surveyed 500 marketing executives to gain insight into their martech strategy for the coming...
How a work detox led Jones Soda CEO to a path of business enlightenment
After serving as the brand's VP of business development, CFO and COO, Jennifer Cue took a work sabbatical in Paris before accepting the role of CEO....
To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools
Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey....
Forrester predicts 80% of companies will fail to comply with GDPR in 2018
The research firm's latest "Predictions 2018: A Year of Reckoning" report outlines 13 business forecasts for the coming year....
Pew Research Center says 45% of Americans get their news from Facebook
The number of people getting news from social media continues to...
Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy
Get to Know Northwestern Mutual Chief Marketing Officer Aditi...
Ceridian CMO says internal communications are key to branding through an acquisition
CMO Kristina Cleary shares the branding strategy that drove Ceridian's acquisition of Dayforce in...
PayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platform
The Marketing Solutions data set includes insight on things like mobile shopper numbers, big-ticket versus small-ticket purchases and...
More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority
Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and...
