To gain actionable customer insights, ask the right questions
Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital...
Amy Gesenhues
Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Seismic buys Percolate, expands content planning tools
Seismic users will now have access to Percolate's content marketing orchestration and planning...
Brands on Facebook Messenger get three new features to better connect with customers
Businesses will be able to add "icebreakers" – commonly asked questions – to their profile via the API to help jump start conversations with...
TapClicks acquires client reporting platform Megalytic
Megalytic's reporting solutions will have access to hundreds of data connectors in the TapClicks...
Squarespace gets into social content creation with Unfold acquisition
Marketers can create Stories for social platforms from the...
Apester’s Story Strip lets brands, publishers embed Story-like content on their websites
TV Insider, an early user of the format, reported a 44% lift in content...
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video...
The MarTech Minute: Qualtrics launches CoreXM, Liiv buys Telmar and Gartner’s CMO Spend Survey
The marketing technology week in review: A round up of news and announcements you may have...
Grammarly gets $90 million boost to put toward technology, product development
The company plans to focus on enterprise and employ AI to develop more sophisticated solutions like its tone...
YouTube testing ad buying tool that lets you reserve ad placement 120 days out
Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment, food...
Email deliverability platform 250ok adds Google Postmaster Tools integration
By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and...
Oracle Eloqua adds automated ABM capabilities with Metadata integration
Metadata's platform automates the execution and optimization of B2B lead generation advertising...
Facebook app marketers: Make sure your apps are set to Live Mode
Starting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the app's...
Facebook looks to expand AR/VR technology with CTRL-labs acquisition
Andrew Bosworth, Facebook's VP of AR and VR, announced the company behind the neural monitoring wristband would be joining Facebook's Reality Labs...
Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports
The company said an outage this week prevented a small percentage of Pixel events from being logged...
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen has also acquired a minor stake in...
Facebook video marketers get new tools, metrics for Live, Watch Parties, Creator Studio
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on...
Snapchat adds DoubleVerify as brand safety, viewability measurement partner
DoubleVerify offers the most comprehensive viewability auditing across Snapchat ad...
Adobe adds Customer Journey Analytics, designed to be accessible to all marketers
The company said the platform was inspired by...
Facebook to sunset ability to register, login to apps using only a phone number or email
Facebook's Account Kit for developers will be deprecated on March 9,...