The future of paid search buying
Columnist Andrew Ruegger believes that programmatic could be key to the future of paid search....
Andrew Ruegger
Andrew Ruegger is Senior Partner, Head of Data Science at GroupM Search & Social - Catalyst. He is a digital veteran with over 7 years of experience in advertising. He currently is responsible for running the data and insights practice for search and social marketing.
Get Ready For A “Blueshift” In Marketing
Don't be stuck with an outdated marketing model. Columnist Andrew Ruegger explains why marketers need to embrace a "blueshift" and take advantage of...