Automated marketing technology opportunities: Enhancing human opportunity
We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing...
Andy Betts
Andy has over 15 years experience in formulating marketing, digital and content strategies for many of the world's leading brands, agencies and technology pioneers. Andy works closely with CEO and CMO thought leaders, executives and technology partners on strategic marketing, digital and content marketing strategies. He has also spends considerable time consulting, and travelling across the World, for many digital and content marketing technology startups -- working on research, event and publication projects. Andy has worked at the C-level with leading brands such as HP, Google, Facebook, Twitter, Apple, Microsoft, HSBC, United Airlines, Adobe, Apple, American Express and Fidelity International. He has also consulted on digital marketing projects with many of the world’s leading agencies such as Publicis, Aegis, Starcom, Digitas, Zenith Optimedia, GroupM and WPP properties.
CMOs must dig deeper on attribution
We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable....
Build a solid foundation for your martech in 2019. Here’s how
It’s up to the CMO to translate, communicate and activate insights and efficiency opportunities to department leaders who may not yet recognize...
Holiday season is good time to put AI to work for e-commerce
Even as the holiday shopping season looms large, CMOs can still implement simple AI-powered chatbots and optimize for voice search...
Shared learning from the martech OASIS companies — Investment, innovation and integration
Here's a look at 'OASIS' vendors Oracle, Adobe, Salesforce, IBM and SAP and the trends they are setting in data quality and integration to deliver...
AI and IA: How artificially intelligent automation is driving scalable marketing
What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's...
Finding synergy between talent & technology in the martech machine age
What can artificial intelligence bring to your marketing organization, and how can you best utilize this increasingly ubiquitous technology?...
3 management models that help streamline today’s martech operations
Contributor Andy Betts outlines three ways of thinking about your marketing department in this age of rapid innovation....
Managing martech relationships: Partnerships and agility in marketing
Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both...
Building an AI mindset: Time to identify and develop skill sets now
Contributor Andy Betts details the talent gap that may be holding up the adoption of machine learning and AI in marketing but also offers suggestions...
7 shared traits of CMOs that thrive in the martech age
Contributor Andy Betts details the characteristics that help modern CMOs stand out....
A new era of personalization: The hyperconnected customer experience
In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate...
Going deep with deep learning: Martech insights, action & impact
Columnist Andy Betts walks you through the ins and outs of deep learning and explains why it's set to be a game-changer for marketing...
The CMO’s guide to AI’s marketing impact for 2018
Though AI in marketing is still an intangible concept for many CMOs, it will be here before you know it. Columnist Andy Betts explains how you can...
Being SMART with your martech: Balancing product inputs and performance outputs
Don't just focus on the technologies you use in your stack. Contributor Andy Betts explains why you need to carefully consider marketing performance...
Becoming a martech mastermind: Agility, proficiency and accountability
In the fast-growing martech space, how do you become a marketing technology mastermind? Contributor Andy Betts takes a look at the skills you need to...