April Mullen

April Mullen is currently the Director of Strategic Insights at SparkPost. She has over 13 years working in email for brands, agencies and in martech. Outside of SparkPost, Mullen has been an Adjunct Professor of Digital Marketing at the University of Missouri-St. Louis since 2013. In June of 2016, Mullen co-founded Women of Email, an organization with over 4,000 members on six continents that is aimed at driving positive change for women in the email marketing niche.

Marketing during a crisis and a recession

Regardless of how your business has been impacted by current events, your customers are grappling with what’s happening, so your role in their...