Digital out-of-home advertising is fracturing into many channels
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static...
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
With the coming of 5G, programmatic bidding and AR, DOOH is rapidly evolving beyond its initial position as a video version of a static...
Through integrations with WW's software technologies, members can now ask Alexa or Google Home how many smart points they have left that day, and...
Some swear by the highly iterative process for creating marketing content. Others say it's not a...
A new white paper from the company codifies some of its most effective approaches for three industries, across six...
For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store...
Headed by an ex-GM of LiveRamp, the Massachusetts-based firm maintains a co-op of data providers who share their transaction details to improve...
Acquisition will add website-based feedback collection to the company’s Voice-of-Customer...
The ‘Outlook for Data 2019’ survey finds that internal talent for data management remains a...
The e-commerce personalization platform now generates insights from product info and other unstructured...
How to determine if you need an identity resolution provider and what questions to...
The technology is becoming increasingly important to providing digital marketing’s most complete...
The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given...
Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have...
Startup Kabaq has developed a highly realistic method for presenting food that looks good enough to...
Two new reports -- from Forrester and Altimeter -- show the organizational challenges to becoming...
Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium...
The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of...
Its new solution extends the intelligence platform’s ability to see customer journeys across...
The purchase could change the balance of power between Siri and its intelligent voice agent competitors, Amazon’s Alexa and Google Assistant....
Such subscriptions might go unused, while 40+ percent of SaaS stacks on average have changed their applications in the last two...