Lytics becomes first customer data platform to add campaign coordination
With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lytics’ customer...
Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
MarTech Today: RevJet’s ‘creative operating system,’ Salesforce enhances Sales Cloud & futuristic ad channels
Here’s our daily recap of what happened in online marketing today, as reported on MarTech Today, Marketing Land and other places across the...
RevJet launches a ‘creative operating system’ with point solutions as installable apps
The company says that the browser-based Orora and its AppXchange, for desktop and mobile, are the first of their kind for creative use...
Salesforce unveils 3 new Einstein-powered enhancements for Sales Cloud
The new Forecasting, Opportunity Scoring and Email Insights are designed to offer intelligent assistance to sales...
MarTech Today: Janrain’s new access control, IAB Tech Lab’s Blockchain Working Group & Apple defends Safari 11
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Janrain launches centralized data access control
The new Advanced Policy Manager provides what the company calls 'the first standardization of access control across sites and...
IAB Tech Lab sets up Blockchain Working Group for advertising
The move by the standards-making body shows that blockchain is growing...
MarTech Today: Thunder boosts personalization, how to evolve beyond marketing automation & advertisers rail against cookie-blocking in Safari 11
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From...
Thunder boosts personalization and performance following Adacus acquisition
The creative production platform now offers what it says are unique capabilities in creative multitouch attribution, post-bid contextual...
For Staples, it’s no longer just about office supplies
These days, even the place where you get printer ink and paper clips -- or smartphones -- wants more. It wants a...
MarTech Today: Ad industry rails against Safari’s cookie-blocking, Amperity’s muscular CDP & IAB Tech Lab’s draft OpenRTB 3.0
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Amperity emerges from stealth with a muscular CDP
Seattle-based company touts its customer data platform’s ability to ingest all kinds of data, a finer granularity for segmentation and the ability...
IAB Tech Lab’s new draft OpenRTB 3.0 is designed for the future of advertising
A more flexible object model, a more secure supply chain and an additional way to verify inventory are designed for new kinds of programmatic buying...
MarTech Today: Media Trust’s vendor network, Facebook’s Bonfire video app & the rise of personal assistants
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Tobii Pro employs its eye-trackers to find out what attracts attention in a car showroom
This is the first public data from a showroom study using Tobii’s...
With an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the Net
The Digital Vendor Risk Management service certifies vendors who have agreed to fix their code on sites and apps to comply with GDPR and other...
MarTech Today: Apple’s ARKit, Hootsuite adds user reviews & a road map for personalization
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Apple’s ARKit launches a new channel: The hidden layers of reality
With similar new tech from Google, Microsoft and Facebook, advertising and marketing now have new...
Hootsuite adds user reviews by integrating ReviewTrackers
Brands can now see and act on reviews in the social management platform’s dashboard, next to social...
MarTech Today: Resulticks adds voice agent channel, AdRoll launches ABM platform & Google’s AMP Client ID API
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
