When Marketo went offline, self-described ‘geek’ rescued domain after their own failure to renew
"Good samaritan was the only motivation," tweeted applications engineer Travis Prebble. "I didn't buy the domain, just paid...
Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where brands only pay for...
Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’
As brands enter this new phase of digital transformation, their redefinition of customer experience can also help redefine...
MarTech Today: Programmatic content distribution, martech recruiting & Instagram shares Story analytics
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
MarTech Today: Building an Alexa skill, Quora’s new ad platform & cloud computing drives Microsoft
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From...
MarTech Today: Building on Amazon Alexa, implementing your chatbot & retail’s access to data
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
MarTech Today: Game-changing sales tech, Snapchat’s Snap Publisher & natural language question-asking at Google Analytics
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
Buyers are now pre-qualifying sellers, as sales tech -- including LinkedIn and other social networks -- revises how the B2B game is...
MarTech Today: Sizmek buys Rocket Fuel, fake DSPs & LiveRamp’s IdentityLink for Publishers
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Cedato offers Video Tech Stack for Publishers
This is the first such package by the native video provider for mid-tier site and app...
LiveRamp launches IdentityLink for Publishers
Participating publishers can offer Facebook-like people-based targeting on their...
MarTech Today: Understanding Device Graphs, identifying top analytics talent & Snapchat’s Snap Publisher
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
To understand customers, first you need to understand their Device Graphs
Cross-device identity has become an essential foundation for ad and marketing...
MarTech Today: Watson helps native ads, ‘AMP is a lie’ & using content management martech
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From...
Watson helps AdYouLike screen content for native ads
The UK-based ad platform, now expanded to the US, says this is the first native ad job for the "Jeopardy"-winning...
MarTech Today: People-Based Marketing, voice-device purchases & consumers over bots
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
Will People-Based Marketing take over?
Maybe, but first let’s define what it...
MarTech Today: CommuteStream’s native ads for transit apps, winter for martech & optimizing for voice search
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
CommuteStream now offers native ads for dozens of transit apps around the US
The Chicago-based company, which says it is the only one specializing in ads for these kinds of apps, is expanding its markets and going beyond...
MarTech Today: QVC/HSN merger, PlaceIQ/IRI partnership, & the future of Facebook chatbots
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web....
