The insider’s guide to choosing a programmatic buying platform
Success in programmatic starts with finding the right buying solution. Contributor and Googler Brad Bender shares the four questions you should ask...
Brad Bender
Brad Bender is the Vice President of Product Management, Display & Video Ads at Google. He oversees product management for the Google Display Network, DoubleClick Bid Manager, DoubleClick Campaign Manager, and other emerging display advertising businesses. Brad is a frequent guest speaker at industry events and conferences around the world and has been cited in Ad Age, Business Week, and The Wall Street Journal, among many other publications.
