Location-based marketing: What works and what doesn’t in a campaign
Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and...
Brian Handly
Brian Handly, CEO of Reveal Mobile, possesses more than 20 years of technical, operational and executive management experience, with 18 years of that in advertising technology. Brian was co-founder and CEO of Accipiter, which was acquired by Atlas in December of 2006 followed by the $6.1 billion acquisition of Atlas by Microsoft in 2007. Before their recent acquisition, Handly served on the Board of Directors for WebAssign, and currently serves as an Operating Partner for Frontier Capital. Brian also has extensive experience as an angel investor and is an active advisor for several North Carolina technology companies.
3 key components of mobile audience marketing
The most successful companies use location-based analytics to inform their sales pitches and presentations before the campaign even...
The challenge and promise of ‘digital everything’ attribution
Contributor Brian Handly explains why attribution is still an unsolved problem despite the proliferation of available...
Reframe your thinking about the beacon opportunity
Beacons may not be in the media limelight as of late, but contributor Brian Handly believes we're seeing accelerating deployments of them for a...