Brian Solis is Principal Analyst at Altimeter Group, a Prophet company, and a leading digital anthropologist who studies the effects of disruptive technology on business and society. His work humanizes trends to help leaders shape the future they want to see. He is also an award-winning author and international keynote speaker. His latest book, "Lifescale: How to Live a More Creative, Productive and Happy Life," explores our existing relationship with smartphones, social media, apps and games. Lifescale helps readers take control to use tech to achieve new levels of success and happiness. His other books include, "X: The Experience When Business Meets Design," "What’s the Future of Business (WTF)" and "The End of Business as Usual and Engage!"