Voice search isn’t the next big disrupter, conversational AI Is
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning....
Christi Olson is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM. Prior to joining the Bing Ads team within Microsoft, Christi worked in marketing both in-house and at agencies at Point It, Expedia, Harry & David, and Microsoft (MSN, Bing, Windows). When she's not geeking out about search and digital marketing she can be found with her husband at ACUO crossfit and running races across the PacificNW, brewing and trying to find the perfect beer, and going for lots of walks with their two schnauzers and pug.
Virtual assistants and chatbots are opening up a whole new world for marketers, and voice search is just the beginning....
Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes...
Columnist and Microsoftie Christi Olson discusses the company's personal shopping assistant and provides some thoughts on how marketers might adapt...