When it comes to campaign design and measurement, many sizes fit all
When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs you're making.
Chuck Moran is responsible for leading RhythmOne's creative products team to find unique opportunities in a dynamic, digital marketplace. With over 20 years of digital marketing experience, Chuck has developed a broad understanding of the connected consumer and how brands can engage them through technology-driven, creative solutions and programmatic buying.
When you focus on tuning one campaign KPI, you inevitably affect the others. It's an imperfect world where you must be aware of the tradeoffs you're making.
Chuck Moran | Oct 22, 2018 at 4:50 pm ETContributor Chuck Moran argues that the time for dismissing interactive video advertising has passed. Here's how to craft creative that maximizes the opportunity.
Chuck Moran | Aug 14, 2018 at 2:48 pm ETAs brands and agencies evolve their corporate structure to adapt to developments in martech, contributor Chuck Moran argues they must factor programmatic TV into their calculations.
Chuck Moran | Jul 12, 2018 at 1:22 pm ETTV advertising isn't what it used to be -- it's much more, argues contributor Chuck Moran.
Chuck Moran | Jun 25, 2018 at 7:45 am ETMulti-touch attribution isn't new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran.
Chuck Moran | Apr 13, 2018 at 5:30 pm ETMarketing technology lets small brands execute campaigns modeled on elaborate international product launches. Contributor Chuck Moran explains how.
Chuck Moran | Feb 20, 2018 at 10:25 am ETAs the customer journey becomes increasingly complex, contributor Chuck Moran discusses the new rules of the game and why the way we view attribution needs to shift.
Chuck Moran | Dec 22, 2017 at 2:26 pm ETWith closures and tech shifts, it looks like hard times for brick-and-mortar retailers. But columnist Chuck Moran says they need to take a page from digital advertising and understand that the human touch still matters.
Chuck Moran | Nov 29, 2017 at 3:41 pm ETColumnist Chuck Moran takes a look at the wave of consolidation in the ad verification space and discusses what it means for marketers in their search for transparency and solutions to fraud.
Chuck Moran | Oct 4, 2017 at 2:10 pm ETDon't ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will set your data strategy apart from the competition’s.
Chuck Moran | Sep 1, 2017 at 2:59 pm ETDon't ignore the data on activity that happens outside of regular social channels. Contributor Chuck Moran explains how using dark social will set your data strategy apart from the competition’s.
Chuck Moran | Aug 31, 2017 at 11:09 am ETAs programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.
Chuck Moran | Jul 24, 2017 at 10:38 am ETBrand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it's an ongoing issue with no quick fixes, and advertisers can't afford to be complacent.
Chuck Moran | Jun 8, 2017 at 10:41 am ETDigital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print, TV) that advertisers might take back if we could.
Chuck Moran | May 12, 2017 at 6:25 pm ETColumnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech.
Chuck Moran | Apr 17, 2017 at 12:45 pm ETInfluencer marketing, like public relations, is hard to measure. Contributor Chuck Moran discusses the difficulties marketers face when gauging the impact of an influencer marketing program and the lessons we can learn from the PR industry.
Chuck Moran | Mar 17, 2017 at 12:17 pm ETCustomer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.
Chuck Moran | Feb 28, 2017 at 1:30 pm ETThe need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh.
Chuck Moran | Dec 22, 2016 at 11:38 am ETContributor Chuck Moran believes marketers need to look beyond FTC efforts and set a standard to ensure transparency in influencer marketing.
Chuck Moran | Nov 8, 2016 at 10:43 am ET