Google’s Project Brillo Signals End of Web & Beginning of Apps Everywhere
With Google's announcement of Brillo and Weave, marketers need to think more seriously about apps as a way to reach consumers, says columnist Daniel Cristo.
Daniel Cristo is the director of SEO Innovation at Group M's Catalyst, a thought leader in the organic, paid and social space. Dan has been doing SEO since 2002. An avid programmer and entrepreneur, Dan co-founded Triberr, an Influencer Marketing platform
With Google's announcement of Brillo and Weave, marketers need to think more seriously about apps as a way to reach consumers, says columnist Daniel Cristo.
Daniel Cristo | Jun 23, 2015 at 9:22 am ETAs Google's Knowledge Graph improves, organic-less search results pages are becoming a distinct possibility, believes columnist Daniel Cristo.
Daniel Cristo | May 26, 2015 at 10:33 am ETWho has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may be about to share it with the search giant.
Daniel Cristo | Apr 28, 2015 at 9:37 am ETHow do you help your search marketing campaign go viral? Make it about something totally unexpected, explains columnist Daniel Cristo.
Daniel Cristo | Mar 31, 2015 at 9:28 am ETIf you already have a mobile-friendly website, is an app a necessity? Contributor Daniel Cristo says you only need one if you don't want to fall behind the competition.
Daniel Cristo | Mar 3, 2015 at 9:29 am ETThe Google Glass Explorer Program has officially ended -- so what went wrong? Columnist Daniel Cristo explores.
Daniel Cristo | Feb 3, 2015 at 12:29 pm ETYou've heard of social graphs and knowledge graphs, but what about an app graph? Columnist Daniel Cristo explains how this may (soon) be a factor in search.
Daniel Cristo | Dec 9, 2014 at 9:51 am ETCould a recent investment offer clues to the search giant's developing vision for the wearable future? Columnist Daniel Cristo explores the possibilities.
Daniel Cristo | Nov 11, 2014 at 9:29 am ETSomeday, every device you can imagine will be connected. Contributor Daniel Cristo explains the new open-source project and imagines how marketers will use it.
Daniel Cristo | Oct 14, 2014 at 9:00 am ETYou can do almost anything from your wrist with the new Apple Watch. Will that change the way marketers promote their products and services?
Daniel Cristo | Sep 15, 2014 at 9:00 am ETMy wife called me at work last week to let me know that she locked herself out of the house. Oddly enough, she had her phone with her but not her keys. If this had happened six months in the future, I would have never received her call because she would have just unlocked the […]
Daniel Cristo | Jun 24, 2014 at 10:00 am ETHow many channels does the average cable subscriber have access to? Hundreds? Thousands? And how many of those channels do they actually watch — maybe 10 or 20? Over the past few years, most savvy search engine optimizers (SEOs) have traded in their outdated SEO tactics for a more modern, content-focused strategy. This is great, […]
Daniel Cristo | May 27, 2014 at 9:50 am ETHashtags. You’ve heard people talk about them, you’ve seen them on Twitter, but have you added them to your marketing toolbox? If not, let me show you how you can use hashtags to turbocharge your marketing efforts. [youtube]https://www.youtube.com/watch?v=57dzaMaouXA[/youtube] #Origins The present use of hashtags dates back to 1988, when early internet users began including them […]
Daniel Cristo | Apr 29, 2014 at 9:41 am ETWith 54 inches of snow so far in New York this year, we have officially broken into the top ten worst winters on record. It’s been one snow emergency after another. Enough already! That said, being prepared has definitely made this harsh winter much easier to handle. The same goes for marketing disasters. Whether it’s a PR […]
Daniel Cristo | Mar 4, 2014 at 9:10 am ETIt’s official. Google Glass will be openly available for purchase later this year. That means two things: Expect to see a lot of new Glassers soon, and it’s time to start thinking about how such technology will change the way consumers search. Below, we’ll take a look at seven areas likely to be affected and […]
Daniel Cristo | Feb 7, 2014 at 9:01 am ETI hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically! An Emerging Channel When brands first began to capitalize on the power of influencer marketing, […]
Daniel Cristo | Dec 17, 2013 at 9:05 am ET