Stop calling ‘ad tech’ advertising
Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest...
May 26, 2017 at 10:30 am ET
Daniel Meehan
Daniel Meehan is the CEO and founder of PadSquad, a creative-first mobile advertising stack with a focus on user-controlled, in-line mobile ad formats that foster polite engagement with consumers across a premium publisher marketplace.