David Dowhan

David Dowhan is founder and CEO of TruSignal, a predictive analytics and big data company. TruSignal is expert at using offline data and predictive score marketing to fuel digital campaigns, partnering with data providers, media companies, DSPs and digital audience hubs to help power their custom, people-based lookalikes, consumer insight dashboards, and bid-price optimization strategies.

Did the data-driven era miss an exit?

If the focus is on the right data aligned to business strategies instead of the same basic demographics, marketers don’t have to live in fear that...