The pendulum swings: Balancing transparency with efficiency and ROI
Contributor David Dowhan argues that advertising is making a much-needed shift toward greater transparency. It may be painful now, he says, but the...
David Dowhan
David Dowhan is founder and CEO of TruSignal, a predictive analytics and big data company. TruSignal is expert at using offline data and predictive score marketing to fuel digital campaigns, partnering with data providers, media companies, DSPs and digital audience hubs to help power their custom, people-based lookalikes, consumer insight dashboards, and bid-price optimization strategies.
