5 critical elements for local marketing success
What goes into a successful local marketing campaign? Best practices that have emerged focus on five campaign...
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Nielsen Annual Marketing Report: Learn how marketers’ trust in digital drives spend, despite challenges
Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more...
See how agencies are putting data-driven marketing to work
91% of agencies say data-driven marketing is somewhat or very successful in achieving important...
Improve email deliverability and opens by 10% or more and protect your brand
It’s time to take control of your email! Join our email experts for this live...
How to adapt your marketing in the consumer privacy era
The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP....
What’s a CDP? Does your company need one?
Learn the benefits of using a customer data platform and compare 22 top...
Got Email? Get brand protection and higher open rates
Join our email experts for this live webinar and learn how to improve deliverability and opens by 10% or...
Get a complete picture of the decision-makers behind your target accounts
Unify data to gain that elusive customer 360-degree...
Compare 14 leading marketing automation platforms
Find the right marketing automation platform for your organization --we've done the research for you. . ...
Orchestrate B2B business processes around buying groups to deliver more revenue
Everyone knows there’s more than one decision-maker in a complex B2B...
What’s a DAM and why should you care?
What should a digital asset management (DAM) platform do and what are the ways that vendors differ from one...
Determining the right influencer type for your campaign
Learn about the three types of influencers and how to choose the right one for your target...
Avoiding the multimillion dollar brand mistake
In 2017 Pepsi was forced to pull an ad that cost upwards of $4 million to create when they failed to gauge audience reception....
Bridge the Gap between Marketing and CX (without buying more technology)
Learn how to get your data systems talking to each other, so you can provide the type of seamless experiences that customers expect....
Building a business case for a customer data platform
Netflix, Facebook, Amazon, and Uber, for example, have always put the single view of the customer at the center of everything they do – and it’s...
New MarTech Today guide–Digital Commerce Advertising Management Platforms
Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and...
Improve customer loyalty with AI
How loyalty program data, combined with AI and machine learning, can influence dynamic segmentation, predictive content and offer...
Choosing a marketing automation platform
Who are the major vendors? What should I be looking for? What are the...
Build Brand Humanity by mastering empathy at scale
More human communication leads to demonstrably better business results. Join us for this live webinar to learn...
The state of retail media in 2020
Online retail is evolving, and quickly. Join us on Thursday, January 16th, for this live webinar and learn how retail brands can survive and thrive...