4 Steps to Operationalize Modern Marketing Work
Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s...
May 28, 2019 at 1:39 pm ET
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
2019 Data-Driven Marketing & Advertising Outlook
It’s hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and...
The top 4 digital challenges facing consumer brands – and how to solve them
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to...
How to align e-commerce teams when technology is in charge
As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the...
The Future of Display Advertising
Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner...
Identity Resolution: Secrets to Success– there’s still time to register!
Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these...
Who’s Minding the Digital Store? How to align teams when technology is in charge
As technology takes center stage in digital commerce, retailers and brands are trying to rebalance their internal organizations so that the...
Identity Resolution: Secrets to Success
Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these...
Planning and creating the perfect landing page
Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their...
Untangling attribution’s web of confusion–a primer for marketers
Advertisers, analysts, agencies and vendors can’t seem to agree on a common understanding of marketing attribution. This whitepaper eliminates...
Data, Data Everywhere — But Where are the Campaign Insights?
Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign...
Choosing a marketing automation platform
The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on...
What customers expect in the age of AI
Whether it’s coffee, take-out, or a pack of paper towels, consumers buy things everyday without giving the purchase much thought. But when it...
The New Rules to Win Customer Loyalty and Increase Online Sales
Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’...
Build Brand Authenticity Using Customer Generated Content
Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can...
Let Customer Reviews Drive Your Conversions
Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly...
Optimize your content strategy with marketing automation and social media
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B...
Compare 12 leading call analytics platform vendors
The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing...
New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels...