Build Brand Authenticity Using Customer Generated Content
Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can...
Apr 2, 2019 at 12:54 pm ET
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Let Customer Reviews Drive Your Conversions
Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly...
Optimize your content strategy with marketing automation and social media
In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content...
B2B Marketing Automation Platforms Marketer’s Guide–Updated for 2019!
The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B...
Compare 12 leading call analytics platform vendors
The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing...
New report from MarTech Today: Enterprise Identity Resolution Platforms: A Marketer’s Guide
Identity resolution — the process of connecting the growing volume of consumer identifiers to one individual as he or she moves across channels...
Choosing a marketing automation platform
Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer...
Increase conversions with intelligent site search
Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through...
Marketing analytics buyer’s guide for 2019
Cardinal Path’s Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools,...
2019 Marketing Trends
Marketing isn’t what it used to be. There’s big data, artificial intelligence, GDPR and agile workflows. All which ladder up to the holy...
3 martech trends you need to know now
If there’s one thing that’s certain in the field of marketing technology, it’s change. Rather than slowing down, several big changes are...
How to Prepare for a Successful Marketing Analytics Implementation
Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new...
Thursday webinar–‘Get More From Your Customer Data With Open Marketing Cloud’
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe...
Compare 22 top customer data platform vendors
Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer...
2019 Martech Trends You Need To Know
Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in...
How to Prepare for a Successful Marketing Analytics Implementation
Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new...
Get more from your customer data with marketing automation
With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe...
Webinar: 3 Types of Silos Killing Your Marketing Team
Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you...
The New 5Ps of Marketing
Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a...
The B2B Marketer’s Lead Generation Field Guide
B2B marketing continues to evolve to match the needs of your buyer, but one thing never changes: the need for leads. To draw prospects in, savvy...