Location data beyond the marketing department: A look at 3 use cases
As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it's being applied across the entire...
Eric Aledort is Chief Business Development Officer at UberMedia. Previously, he served as VP, head of media for the global partnerships group at Yahoo, overseeing all strategic partnerships with content providers, commerce partners, resellers, production companies and other media partners.
As mobile location data evolves beyond just ad targeting, contributor Eric Aledort takes a look at how it's being applied across the entire...