Evan Magliocca

Evan Magliocca leads Baesman’s brand direction, content strategy, communications and product partnerships. Previously, Evan served as a digital strategist for Abercrombie & Fitch Co., where he managed site marketing, seasonal planning and digital initiatives for the A&F brands. Evan graduated from Ohio University with a B.S. in Journalism and a specialization in public relations.

How well do you know your customer?

You may think you know your customer, but what is your understanding based on? Contributor Evan Magliocca lays out some of the ways brands' insights...

Even with hype, AR struggling to scale

Despite all the excitement around augmented reality, it's still struggling to find its place in retail. Columnist Evan Magliocca discusses the...