How to avoid a marketing technology #Fail
Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going...
Gene is a Digital Marketing Evangelist, riding the crest of change and preaching the gospel of digital strategy, customer experience, and marketing technology for three decades. A serial entrepreneur since his first newspaper delivery start-up, Gene developed early innovations in social media networks, digital-out-of-home narrowcasting, and SMS mobile marketing. Gene serves as the director of digital strategy and marketing technology at GeekHive, a New York-based marketing technology consultancy helping clients maximize their investments in martech. He's also a digital marketing adjunct at New York University's School of Professional Studies for 20 years, and the founder of How Digital Marketing Works.
Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going...
Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you're...