Gene De Libero

Gene is a Digital Marketing Evangelist, riding the crest of change and preaching the gospel of digital strategy, customer experience, and marketing technology for three decades. A serial entrepreneur since his first newspaper delivery start-up, Gene developed early innovations in social media networks, digital-out-of-home narrowcasting, and SMS mobile marketing. Gene serves as the director of digital strategy and marketing technology at GeekHive, a New York-based marketing technology consultancy helping clients maximize their investments in martech. He's also a digital marketing adjunct at New York University's School of Professional Studies for 20 years, and the founder of How Digital Marketing Works.

How to avoid a marketing technology #Fail

Some vendors prioritize growth and new features over supporting existing clients and the pressure of making a decision about which one is an on-going...