TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with...
IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology companies....
Think CCPA doesn’t apply to you? You should probably think again
Some can technically avoid the law, but probably shouldn't say these...
DAA introduces CCPA opt-out mechanism similar to ‘ad choices’
The new tool will apply across all DAA participating companies....
IAB publishes CCPA Compliance Framework technical specs
The IAB says these specifications are available for immediate adoption by publishers and tech...
Reviews platform GatherUp acquired by martech holding company ASG
Company run by local search veterans Mike Blumenthal and Aaron Weiche joins a larger portfolio of software...
CPG marketing platform Quotient buys location data provider Ubimo
The deal continues Quotient's evolution beyond its origins as...
IAB releases draft ‘CCPA Compliance Framework’ for comment
The Framework offers a contract to be used with "supply chain partners" as well as technical advice and other...
IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs
The proposed regulations would govern the practical implementation of key provisions of the privacy...
GDPR-compliant companies outperforming peers across a wide range of metrics
Privacy has delivered an unexpected competitive advantage, a survey finds....
WeWork looking to sell or spin out acquisitions, including SEO firm Conductor
A Conductor deal has been in process "for awhile," says...
Android 10 (formerly Q) is rolling out for Pixel phones today, later for others
The OS update emphasizes user control, privacy and...
What location data can tell us about the state of Starbucks’ pumpkin spice latte
Location intelligence can test for viability or the continuing appeal of...
Pulling back the curtain on location intelligence
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course,...
Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
The call isn't dead, just unsolicited...
Conductor purchase price revealed: $15.8M cash + $97.8M stock
The purchase price was less than 2X what Conductor had...
Personalization offer doesn’t lead to more personal data sharing [Survey]
Data sharing is highly situational; marketers can't assume personalization is always...
Firefly ups the ante for digital out-of-home
Firefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and...
inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is...
Following its $5 billion Facebook fine, the FTC penalizes YouTube and Equifax
We're entering a period of more aggressive data privacy and security enforcement under existing...