Millions of dollars at risk if companies don’t take consumer data protection seriously
The FTC and Europe's GDPR will punish companies that fail to protect consumer data and maintain compliance....
Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons
Unacast's Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries....
Twitter uses Foursquare, Nielsen to show impact of ads on offline store visits, sales
The study found a 23 percent boost in store visitation and a nearly 7 percent revenue lift....
Machine learning comes to call analytics
New Invoca capability promises language pattern recognition based on the entire call vs. isolated keyword...
Location data company inMarket offers ‘Audiences’ for programmatic marketplace
Rather than becoming a commodity, the company argues media buyers are increasingly looking for premium sources of location data....
Mobile-location data turns out-of-home billboards into ‘digital channel’
Clear Channel-Cuebiq partnership used mobile location data to show 264 percent lift in gym visits from OOH...
Report: Facebook working on video-chat device and smart speaker
Neither device has been confirmed by the company, and much could change before their intended release in spring 2018....
UberMedia buys Cintric to blend first and third party data for ‘always-on’ location
CMO Michael Hayes explains RTB and first party location data are complementary, offering a more complete picture of users' real-world behavior....
Amazon’s new Spark social feed wants to be ‘Instagram for products’
New offering from the e-commerce giant is a pragmatic and creative...
Can Google ‘democratize’ Analytics with natural language and machine learning?
The company hopes that GA will become easier to use and more accessible to more...
Report: Native ad buying surges 74%, programmatic slips 12%
Brand safety concerns are seen as cause of programmatic decline....
Report: 43% of millennials have made a voice-device purchase in past year
Also, Kayak introduces ability to book a hotel room through Alexa...
PlaceIQ and IRI partnership combines location and purchase data for customer insights
The combination aims to provide CPG brands with answers to fundamental questions about consumer behavior....
News media seek to wield antitrust law in negotiations with Google, Facebook
News Media Alliance wants to collectively bargain with the big platforms to secure more ad revenue....
Social media pages for store locations have 5x the engagement of brand pages [Report]
On Facebook, 25x more impressions took place on local Pages....
NinthDecimal buys MoLOGIQ for tools, talent and massive device reach
With the acquisition, NinthDecimal claims it will have the largest mobile device reach of any US location intelligence company....
New Adobe voice analytics will capture data from all the major virtual assistants
Speech inputs from Amazon Alexa, Google Assistant, Cortana, Siri and Bixby can be combined with other datasets for deeper audience...
More than 75 percent of retail passes in Apple Wallet are the result of peer sharing
Each mobile wallet pass is shared, on average, with 3.3 other mobile devices....
VoiceLabs suspends Alexa audio ads, saying ‘market not ready’
Amazon's ad restrictions raise questions about Alexa skills...
Yext launches app directory with 26 partners for two-way data exchange
Data integrations span a range of categories and...
