IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs
The proposed regulations would govern the practical implementation of key provisions of the privacy...
GDPR-compliant companies outperforming peers across a wide range of metrics
Privacy has delivered an unexpected competitive advantage, a survey finds....
WeWork looking to sell or spin out acquisitions, including SEO firm Conductor
A Conductor deal has been in process "for awhile," says...
Android 10 (formerly Q) is rolling out for Pixel phones today, later for others
The OS update emphasizes user control, privacy and...
What location data can tell us about the state of Starbucks’ pumpkin spice latte
Location intelligence can test for viability or the continuing appeal of...
Pulling back the curtain on location intelligence
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course,...
Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
The call isn't dead, just unsolicited...
Conductor purchase price revealed: $15.8M cash + $97.8M stock
The purchase price was less than 2X what Conductor had...
Personalization offer doesn’t lead to more personal data sharing [Survey]
Data sharing is highly situational; marketers can't assume personalization is always...
Firefly ups the ante for digital out-of-home
Firefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and...
inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is...
Following its $5 billion Facebook fine, the FTC penalizes YouTube and Equifax
We're entering a period of more aggressive data privacy and security enforcement under existing...
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google...
Consumer study finds ‘personalization’ lowest on long list of retailer considerations
Consumer behavior may not be what you think it...
Foursquare buys Placed from Snap to create location-measurement powerhouse
The company said the move advances its goal "to become the world’s most trusted, independent location technology...
Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just...
Irish GDPR investigation of Google could impact entire programmatic ecosystem
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection....
A year after GDPR, mobile notifications are up, location sharing is down
Airship examined mobile app permissions data from more than 700 million users...
Factual releases ‘Measurement Intelligence’ for offline conversions and emerging channels
The company says it has deeper insights and works across channels, including CTV/OTT....
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data...