Facebook starts to roll out GDPR notifications and consent requests
The company may have an uphill battle ahead to get users to share personal data....
Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.
Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage...
Study: Exposure to viewable ads drove a 53% increase in store visits
Viewable ad impressions translate directly into store visits and sales....
Survey: Chasm exists between brands and consumers on data privacy
Forrester report finds growing consumer concern but "cavalier attitude" about data protection among brands surveyed....
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
The company is turning off 'Partner Categories' and adding privacy...
Facebook: We’ll implement GDPR privacy protections globally
The company's public commitment puts pressure on others in the US to make the same pledge....
Facebook suspends firm that exploited its data to support Trump election effort
Cambridge Analytica and others accused of violating terms and illegally using personal data to fuel a "culture war in the...
Google offers 6 predefined, multistep ‘routines’ for the Google Assistant on Home
They include good morning, bedtime and commuting to or from work....
Placed introduces ‘Placed Insights’ to educate the market about location data
Free tool allows users to compare foot traffic and drill into audience...
Amazon vs. Google vs. Microsoft: Big tech firms gird for AI talent battle
Companies will pay handsomely for top scientists and engineers....
Ninth Circuit deals setback to ISPs hoping to fully exploit Net Neutrality repeal
Appeals court affirms that the FTC has the authority to police "unfair and deceptive" practices by ISPs and carriers....
Supreme Court to hear case called ‘existential threat’ to cloud computing
The case involves a lawfully obtained search warrant seeking email data stored on a server outside the US....
Net Neutrality repeal set for April 23 unless litigation or state action stops it
There are efforts in Congress, the states and the courts to stop the repeal....
Yelp tests offline attribution using guest WiFi and email matching
The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction...
Potential ballot initiative could bring GDPR-like privacy rules to California
It would apply to all businesses that use consumer data for commercial purposes and allow consumers to sue for damages....
Google buying IoT platform Xively from GoToMeeting parent LogMeIn
Google inserts itself into the center of the Internet of Things and a massive, emerging smart device...
Report: Facebook to introduce two smart assistant devices in July
Code-named Aloha and Fiona, at least one will have a very large touchscreen....
How should retailers respond to Amazon Go? 7 experts weigh in
Retailers need to invest in people and technology -- but also use data more effectively to improve the in-store...
GroundTruth launches new self-service mobile-location ad-buying platform
Advertisers can optimize their campaigns on a cost-per-visit basis....
Has Alexa replaced Siri as the top virtual assistant brand and cultural reference point?
Apple's HomePod with Siri comes to market later this week....
