Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Teemo says that transparency gives consumers a sense of control and they respond positively as a result....
The letter calls for more nuanced 'opt-out' data collection practices to enable consumers to trade or sell their personal data....
A new machine-learning model points to the future of measurement....
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google's motives....
The French privacy regulator said Google did not prominently disclose required information to users or validly obtain their consent for ad targeting....
Notification opt-in and engagement rates are growing according to internal company data....
Company says it's now the only 'first party omni-channel payments platform' for in-store, online and in-app....
Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital OOH to in-car infotainment systems....
Up to 80 percent of bidstream location data found to be either 'fraudulent or...
Announcement part of a number of AI-related innovations announced today....
Revenues of $13.7 billion and modest to no user growth in North America disappointed many investors....
Revenues were $33.7 billion, earnings were $13.06 billion....
91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data....
By 2020 direct and private marketplaces will capture 'four of every five' US programmatic ad dollars....
The law goes into effect on July 1, 2019 and will likely have national implications....
Partnership with Placed enables offline visits to be linked to TV ad exposures....
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers....
To win as a marketer in the long term, you have to 'remember the people on the other side of the screen,' he says....
Pressure is building from business interests for new federal privacy legislation....