Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
The call isn't dead, just unsolicited...
Aug 21, 2019 at 9:41 am ET
Conductor purchase price revealed: $15.8M cash + $97.8M stock
The purchase price was less than 2X what Conductor had...
Personalization offer doesn’t lead to more personal data sharing [Survey]
Data sharing is highly situational; marketers can't assume personalization is always...
Firefly ups the ante for digital out-of-home
Firefly's "taxi-top" dynamic screens bring programmatic inventory together with precise location targeting and...
inMarket acquires rival Thinknear, suggesting consolidation ahead for location intelligence
Location data is increasingly strategic, but lots of similar-sounding companies and CCPA suggest a shakeup is...
Following its $5 billion Facebook fine, the FTC penalizes YouTube and Equifax
We're entering a period of more aggressive data privacy and security enforcement under existing...
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google...
Consumer study finds ‘personalization’ lowest on long list of retailer considerations
Consumer behavior may not be what you think it...
Foursquare buys Placed from Snap to create location-measurement powerhouse
The company said the move advances its goal "to become the world’s most trusted, independent location technology...
Is GDPR working? Brave’s Johnny Ryan says it’s starting to, and marketers must heed the risks
Ryan believes most of the changes that GDPR will bring have yet to happen and that enforcement is only just...
Irish GDPR investigation of Google could impact entire programmatic ecosystem
The complaint that triggered the investigation argues the programmatic RTB exposes sensitive, personal data without sufficient protection....
A year after GDPR, mobile notifications are up, location sharing is down
Airship examined mobile app permissions data from more than 700 million users...
Factual releases ‘Measurement Intelligence’ for offline conversions and emerging channels
The company says it has deeper insights and works across channels, including CTV/OTT....
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data...
Report argues location data is key to better mobile programmatic outcomes
Simpli.fi says pre-packaged audience segments have significant...
IAB tells Congress to pass broad privacy legislation, but outlook is mixed
Though there is urgency to avoid a 'patchwork' of state privacy laws, action before 2020 election appears unlikely....
83% of consumers now aware of marketers tracking their locations — study
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal...
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
Teemo says that transparency gives consumers a sense of control and they respond positively as a result....
Marketing trade associations ask CA attorney general to ‘clarify’ CCPA provisions
The letter calls for more nuanced 'opt-out' data collection practices to enable consumers to trade or sell their personal data....