As local media lose budgets, Field Day offers ‘last mile activation’ for brands
The company says it offers local human outreach at...
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
New EU regulations compel more transparency for search rankings
Guidelines seek disclosure of major ranking factors by Google,...
Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week
Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new...
Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to...
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the...
Presidential pollsters got it wrong, what are the implications for consumer research?
If political polls were so off, might consumer research be equally...
California’s ‘CCPA 2.0’ is probably going to pass, here’s what changes
CPRA takes aim at data 'sharing' and not just...
Holiday 2020 is do or die for many SMBs
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into...
Marsbot is Foursquare for AirPods
Its augmented reality for your...
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based...
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully...
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption....
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some...
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the...
Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking
With the right incentives, iOS users might be willing to share...
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an "omnichannel" rather than "location" marketing...
Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...
Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party...
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says....
Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics
To many this was another example of Google abusing its power. Except it wasn't, court...