Google’s new manifesto says AI will be used to benefit society
The company says it won't develop AI applications "that cause or are likely to cause overall...
Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.
Report: Google and Facebook seen as early GDPR winners
The companies are having an easier time obtaining user consent to more targeted advertising than rivals....
Geotargeting bottom feeders threaten entire data ecosystem
NPR story focuses on geofencing hospitals and serving mobile ads for personal injury attorneys....
EU’s disruptive ‘copyright reform’ moves closer to passage
Legislation seeks to clean up copyright but also to subsidize traditional media at the expense of internet...
French group files GDPR complaints against Facebook, Google, Apple, Amazon, LinkedIn
The issue of 'forced consent' is at the center of the seven complaints....
California ballot measure could become ‘America’s GDPR’
The measure has more than twice the number of signatures required to make it onto the state ballot in November....
GDPR day 1: Google and Facebook sued for ‘forced consent’
In addition, some US publishers are blocking EU access to their sites to avoid GDPR liability exposure....
NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
Visit Metrics complement existing Attribution Metrics and give marketers tools to adjust campaigns depending on their...
In largely symbolic vote, Senate rebukes FCC’s net neutrality rollback
The House is unlikely to take up the legislation and so it becomes a campaign issue for the midterm elections. ...
Australian privacy regulators examining Google’s Android location-data collection
An Oracle report accuses the company of improperly tracking user location without...
Report: Twitter sold data to Cambridge academic behind Facebook scandal
The data was apparently legally obtained through Twitter's data licensing program....
Amazon beats expectations with huge $51 billion quarter, sales up 43%
Same quarter sales a year ago were $35.7 billion....
Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations
The company posted 50 percent ad-revenue growth; 91 percent was mobile....
Location data providers scale back EU operations to build consent-based data sets
Factual reports that less than half of its location data partners in Europe are GDPR-compliant today....
Google posts $31.1B in total revenue, beats top- and bottom-line expectations
The company reported nearly $27 billion in ad revenues....
Facebook starts to roll out GDPR notifications and consent requests
The company may have an uphill battle ahead to get users to share personal data....
Case study: CPG brand used location data, in-store sales to analyze NFL stadium ad impact
Individuals who were repeatedly exposed to the campaign (after three games) generated a 32 percent lift in beverage...
Study: Exposure to viewable ads drove a 53% increase in store visits
Viewable ad impressions translate directly into store visits and sales....
Survey: Chasm exists between brands and consumers on data privacy
Forrester report finds growing consumer concern but "cavalier attitude" about data protection among brands surveyed....
Facebook booting data brokers, simplifying privacy tools to bolster user confidence
The company is turning off 'Partner Categories' and adding privacy...
