Marsbot is Foursquare for AirPods
Its augmented reality for your...
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Google moves one step closer to ads that can deliver personalization and privacy
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based...
DOJ antitrust suit: Google uses contracts, market power to neutralize rivals
Google thinks it will win but the DOJ used these arguments successfully...
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption....
Yelp introduces new ‘business accused of racist behavior’ consumer alert
Well-intentioned initiative might be problematic in some...
Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy
Breaking up these companies will apparently be on the...
Apple IDFA consent: Roughly 60% of consumers open to persuasion to allow tracking
With the right incentives, iOS users might be willing to share...
InMarket buys NinthDecimal to compete with Foursquare more effectively
The company is positioning itself as an "omnichannel" rather than "location" marketing...
Why physical stores will power online shopping this holiday season
Most shoppers are more likely to make an e-commerce purchase if they can return the item in a local...
Foursquare becomes first company to receive MRC location-data accreditation
New certification will soon become a must-have third party...
Facebook launches free ‘paid online events’ for SMBs and others
The new all-in-one tool will be free for at least a year, the company says....
Genius not looking so smart after Google escapes liability for ‘misappropriating’ lyrics
To many this was another example of Google abusing its power. Except it wasn't, court...
COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their...
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company...
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH...
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit...
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions....
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do --...
Google to shutter CallJoy, virtual agent for SMBs, on July 22
Call intelligence service was another Area 120...
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite...