Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Up to 80 percent of bidstream location data found to be either 'fraudulent or...
Dec 19, 2018 at 9:00 am ET
Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.
Microsoft wants to help brands build their own virtual assistants ‘in a matter of minutes’
Announcement part of a number of AI-related innovations announced today....
Facebook Q3: Beats on earnings but disappoints on revenue
Revenues of $13.7 billion and modest to no user growth in North America disappointed many investors....
Google Q3 results: Strong earnings beat expectations but revenues fall short
Revenues were $33.7 billion, earnings were $13.06 billion....
Consumers say they want much more control over their personal data
91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data....
Forecast: Open exchanges will see declining share as programmatic money goes direct
By 2020 direct and private marketplaces will capture 'four of every five' US programmatic ad dollars....
California’s new bot law forces companies to tell you when you’re interacting with a machine
The law goes into effect on July 1, 2019 and will likely have national implications....
Adobe bringing digital targeting, measurement capabilities to Linear TV
Partnership with Placed enables offline visits to be linked to TV ad exposures....
Salesforce launches Einstein Voice for ‘conversational CRM’
Einstein Voice is a speech UI for Salesforce and a new voice bot platform for Salesforce customers....
Conductor CEO Besmertnik discusses vision of ‘ethical marketing’
To win as a marketer in the long term, you have to 'remember the people on the other side of the screen,' he says....
US Chamber of Commerce calls on feds to preempt CA privacy law
Pressure is building from business interests for new federal privacy legislation....
Location attribution goes mainstream, as Pandora marks 400th campaign with the KPI
Pandora seeing higher ad spending for campaigns that include offline...
Two French location data companies receive GDPR consent warnings
The companies were obtaining user location data from app publishers, but consumers were not told about that usage....
Beacons are alive and well in the enterprise
Estimote launches new LTE beacon for unglamorous but important enterprise uses such as asset tracking in the supply chain....
Dstillery’s new Dscover Maps bring data visualization and location insights to brands
Not the first such product to market, Dstillery argues it has more and cleaner data than rivals....
Yotpo buys Swell Rewards to create a closed loop of insights, reviews and rewards
Brands must build stable, loyal communities to compete in the future, says CEO....
Powered by services revenue, wearables and higher iPhone prices, Apple reports $53.3B
In its 'best June quarter ever,' hardware sales were mostly flat....
Twitter beats revenue expectations but tanks on flat user growth
Monthly users were flat but daily active user numbers were up 11 percent....
Amazon’s advertising and cloud units drive huge profitability in Q2
Ad revenues were roughly $2.2 billion, the second consecutive quarter they exceeded $2...
Google posts Q2 revenue of $32.7 billion, big beats on top and bottom line
$5 billion in European Commission fines hurt -- but not that much...