COVID-19 is the asteroid that struck American small business
Billions will be lost to digital marketing if SMBs close their...
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company...
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH...
Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged
Nearly 70% were unaware or had not formulated an opinion of the Stop Hate for Profit...
TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor
Cautious consumers want more information about COVID-19 precautions....
CCPA enforcement begins now and most companies aren’t ready
Unprepared for CCPA? Here is what you need to know and do --...
Google to shutter CallJoy, virtual agent for SMBs, on July 22
Call intelligence service was another Area 120...
Text messaging is the most effective marketing channel most retail brands aren’t using
More than 50% of consumers said they want to text with their favorite...
New Google ‘Rising Retail Categories’ tool exposes fast-growing product searches
This is the first time Google says it has provided this kind of data to the...
Shopify, Yelp launch post-COVID omnichannel tools for SMBs
The companies are part of a shift toward deeper integration between online and offline...
Location data providers showcase real-world analytics tools during COVID-19
Apple has released a new Mobility Trends tool. Google has Mobility Reports. Both are showing the positives on location...
Large majority of recent AI deployments meeting expectations, says MIT survey
Nearly all "large companies" in the survey will be using AI by the end of this year....
Coronavirus creating disruption, uncertainty for digital marketing ecosystem
13 digital marketing veterans weigh in on the potential impact of the virus....
Uber’s new digital OOH unit brings location-targeted ads to car-top screens
Suddenly, the market for programmatic taxi-top advertising is accelerating....
From ‘where’ to ‘why’: Marketers’ use of location data becoming increasingly sophisticated
But numerous operational challenges stand in the way of full utilization....
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to...
Why out-of-home may be the ultimate location-based (digital) marketing medium
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and...
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts....
More than 200 million smart speakers have been sold, why aren’t they a marketing channel?
Is it an excess of caution or a lack of...
B2B buyers consume an average of 13 content pieces before deciding on a vendor
A mix of first and third party content is required to seal the deal....