From ‘where’ to ‘why’: Marketers’ use of location data becoming increasingly sophisticated
But numerous operational challenges stand in the way of full utilization....
Greg Sterling
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
Jumpshot redux: Hitwise is shutting down
Hitwise becomes the second analytics company to shut down. Is privacy to...
Why out-of-home may be the ultimate location-based (digital) marketing medium
OOH has evolved into an exciting medium that combines high-impact creative with digital targeting and...
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts....
More than 200 million smart speakers have been sold, why aren’t they a marketing channel?
Is it an excess of caution or a lack of...
B2B buyers consume an average of 13 content pieces before deciding on a vendor
A mix of first and third party content is required to seal the deal....
FTC looking at ‘hundreds’ of acquisitions by big tech for anticompetitive behavior
Although unlikely, the investigation could lead to...
Facebook buys AR startup building a 1:1 digital map of the physical world
The acquisition appears to be about augmented reality, but Scape Technologies' capabilities go way beyond...
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."...
Will location data rise as cookies crumble?
Factual's new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors....
Google Chrome: Third-party cookies will be gone by 2022
Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and...
LiveRamp sheds location data business
The company said it was no longer focused on data aggregation and was concentrating on being a 'neutral and open...
As CCPA takes effect, some publishers are complying at a minimum
Many publishers are playing hide the ball with their "Do Not Sell" links....
2019: The year that privacy got real for marketers
CCPA, cookie blocking and the rise of "surveillance capitalism."...
Facebook tells senators it still uses location for ads despite user location services opt-out
The company was open that it would continue to identify location by other means in a September blog...
DAA begins ‘onboarding’ publishers seeking to use its CCPA opt-out tools
Tools help publishers comply with with 'do not sell my data' rules under new CA law. ...
How Google, the digital marketer, is adapting to cookie restrictions and data privacy
Google on how it's dealing with ad targeting in the wake of GDPR, CCPA and...
Google brings ‘Interpreter Mode’ language translation to the Assistant on smartphones
The capability was introduced previously on Google Home and smart...
TripAdvisor buys SinglePlatform to enhance services for restaurants
The acquisition is part of a strategic shift to deepen restaurant relationships and diversify revenues to better compete with...
IAB releases CCPA Compliance Framework
The "Limited Service Provider Agreement" is intended to simplify compliance for publishers and technology companies....