Factual releases ‘Measurement Intelligence’ for offline conversions and emerging channels
The company says it has deeper insights and works across channels, including CTV/OTT....
Collection of tech companies support changes to CA privacy act that bring it closer to GDPR
Proposed changes include moving from an opt-out to an opt-in consent framework for personal data...
Report argues location data is key to better mobile programmatic outcomes
Simpli.fi says pre-packaged audience segments have significant...
IAB tells Congress to pass broad privacy legislation, but outlook is mixed
Though there is urgency to avoid a 'patchwork' of state privacy laws, action before 2020 election appears unlikely....
83% of consumers now aware of marketers tracking their locations — study
The Blis report also found that a majority of consumers would charge a marketer at least $10 to access their personal...
Google won’t block ad blockers after all
Developer outcry and a study on the performance of content blockers seem to have changed the company's mind....
Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates
Teemo says that transparency gives consumers a sense of control and they respond positively as a result....
Marketing trade associations ask CA attorney general to ‘clarify’ CCPA provisions
The letter calls for more nuanced 'opt-out' data collection practices to enable consumers to trade or sell their personal data....
YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift
A new machine-learning model points to the future of measurement....
Google Chrome API changes may disable most ad blockers
The company says the changes are about page speed, security and user privacy; critics are more cynical about Google's motives....
Google slapped with $56.8 million fine for GDPR consent violations
The French privacy regulator said Google did not prominently disclose required information to users or validly obtain their consent for ad targeting....
Urban Airship buys EU counterpart Accengage to extend reach further into Europe
Notification opt-in and engagement rates are growing according to internal company data....
Square rolls out in-app payments mobile SDK
Company says it's now the only 'first party omni-channel payments platform' for in-store, online and in-app....
Cuebiq, Verve-HERE announcements show utility of location as targeting, attribution tool
Cuebiq announced linear TV offline attribution; Verve and HERE are working on bringing digital OOH to in-car infotainment systems....
Gravy’s ‘location data forensics’ seeks to identify, minimize fraud in programmatic bidstreams
Up to 80 percent of bidstream location data found to be either 'fraudulent or...
Microsoft wants to help brands build their own virtual assistants ‘in a matter of minutes’
Announcement part of a number of AI-related innovations announced today....
Facebook Q3: Beats on earnings but disappoints on revenue
Revenues of $13.7 billion and modest to no user growth in North America disappointed many investors....
Google Q3 results: Strong earnings beat expectations but revenues fall short
Revenues were $33.7 billion, earnings were $13.06 billion....
Consumers say they want much more control over their personal data
91 percent of survey respondents expressed a desire to have more control or block companies from using their personal data....
Forecast: Open exchanges will see declining share as programmatic money goes direct
By 2020 direct and private marketplaces will capture 'four of every five' US programmatic ad dollars....