CPG marketing platform Quotient buys location data provider Ubimo
The deal continues Quotient's evolution beyond its origins as Coupons.com
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
The deal continues Quotient's evolution beyond its origins as Coupons.com
Greg Sterling | Nov 12, 2019 at 9:35 am ETSMBs can upload images, price lists and links for all their products or services.
Greg Sterling | Nov 7, 2019 at 12:41 pm ETThe company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights.
Greg Sterling | Oct 31, 2019 at 5:49 pm ETYet Episerver says it is very possible to compete with the e-behemoth.
Greg Sterling | Oct 29, 2019 at 9:10 am ETThe founders and leaders of Brooklinen, Hatch Collection and M.M. LaFleur discuss building their brands and how they're creating customers for life.
Greg Sterling | Oct 25, 2019 at 11:08 am ETDeloitte survey polled more than 4,000 consumers in the U.S. about intended holiday spending.
Greg Sterling | Oct 25, 2019 at 9:39 am ETConsumers age 18 to 34 are the most open to data sharing.
Greg Sterling | Oct 23, 2019 at 2:31 pm ETThe deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale.
Greg Sterling | Oct 22, 2019 at 3:09 pm ETThe Framework offers a contract to be used with "supply chain partners" as well as technical advice and other guidance.
Greg Sterling | Oct 22, 2019 at 1:54 pm ETThe Framework offers a contract to be used with "supply chain partners" as well as technical advice and other guidance.
Greg Sterling | Oct 22, 2019 at 1:47 pm ETMobile ad revenues were $39.9 billion or 69% of the total.
Greg Sterling | Oct 21, 2019 at 1:52 pm ETThe tool uses the company's global traffic to show which creatives drive higher CTRs.
Greg Sterling | Oct 16, 2019 at 7:11 am ET66% said that data-privacy concerns had impacted their trust of social media.
Greg Sterling | Oct 16, 2019 at 7:02 am ETThe proposed regulations would govern the practical implementation of key provisions of the privacy law.
Greg Sterling | Oct 14, 2019 at 12:09 pm ETVC investments in Wordpress' parent and Duda, plus a new Yahoo website offering, show that SMB sites are still big business.
Greg Sterling | Oct 7, 2019 at 9:32 am ETMobile conversions are growing, however most people still favor the desktop for transactions.
Greg Sterling | Oct 7, 2019 at 8:16 am ETPrivacy has delivered an unexpected competitive advantage, a survey finds.
Greg Sterling | Oct 3, 2019 at 12:00 pm ETThe FCC's broad effort to block state legislation was found to be illegal.
Greg Sterling | Oct 2, 2019 at 9:15 am ETTransactions are a better fit than ads for the next generation of connected devices.
Greg Sterling | Sep 27, 2019 at 12:24 pm ETThe CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy.
Greg Sterling | Sep 27, 2019 at 10:35 am ETA Conductor deal has been in process "for awhile," says source.
Greg Sterling | Sep 26, 2019 at 12:12 pm ETThe company has experienced a number of high-level departures and other challenges recently.
Greg Sterling | Sep 24, 2019 at 4:55 pm ETIf GDPR's "manage cookies" forms has taught us anything, it's that most consumers will simply click "OK."
Greg Sterling | Sep 23, 2019 at 3:16 pm ETVoice & Audio Activity (human review) will now become opt-in, but it's still turned on by default with the company discouraging opt-outs.
Greg Sterling | Sep 23, 2019 at 9:31 am ETThere are now a range of enhanced metrics, such as active users, ad exposures per session, session duration, ARPU and user retention.
Greg Sterling | Sep 18, 2019 at 4:11 pm ETWhy isn't Apple putting more emphasis on its smart speaker?
Greg Sterling | Sep 11, 2019 at 11:38 am ETThe case may still be reheard or appealed but it appears to be a broad ruling in favor of "the open internet."
Greg Sterling | Sep 10, 2019 at 1:36 pm ETFacebook is also being investigated in another multistate action lead by New York.
Greg Sterling | Sep 9, 2019 at 5:44 pm ETFurther Prime growth could impact other retailers and marketer ad spending.
Greg Sterling | Sep 5, 2019 at 1:44 pm ETThe new investigation adds more pressure and potential expense for tech companies but it's not a game changer.
Greg Sterling | Sep 4, 2019 at 2:10 pm ETBrave's Dr. Johnny Ryan argues Google is enabling non-consensual data transfers with "hidden push pages."
Greg Sterling | Sep 4, 2019 at 12:33 pm ETThe OS update emphasizes user control, privacy and security.
Greg Sterling | Sep 3, 2019 at 2:48 pm ETLocation intelligence can test for viability or the continuing appeal of products.
Greg Sterling | Sep 3, 2019 at 1:49 pm ETOur interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course, privacy.
Greg Sterling | Sep 3, 2019 at 11:59 am ETBrands can’t rely on “social media listening” as a proxy for broader consumer sentiment
Greg Sterling | Aug 28, 2019 at 2:57 pm ETBut a rival firm said the picture was much brighter for Google's Assistant devices.
Greg Sterling | Aug 26, 2019 at 2:58 pm ETThe company is starting an ambitious and difficult conversation about how to preserve data-driven advertising while giving users more control.
Greg Sterling | Aug 22, 2019 at 9:37 am ETNew Factual survey shows the complex state of consumer attitudes toward personal and location data privacy.
Greg Sterling | Aug 21, 2019 at 12:29 pm ETThe call isn't dead, just unsolicited calling.
Greg Sterling | Aug 21, 2019 at 9:41 am ETBut the Microsoft example shows us that no particular outcome is certain.
Greg Sterling | Aug 20, 2019 at 11:40 am ET