Expert tips to consider before buying a CDP for your martech stack
Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s...
Henry Powderly
Henry Powderly is vice president of content for Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. With more than a decade in editorial leadership positions, he is responsible for content strategy and event programming for the organization.
Marketers hopeful for late 2021 in-person conferences
But as virtual events take root in the community, attendees have clear opinions on cost and format, according to our latest Events Participation...
We’re hiring a new content lead for Search Engine Land and SMX
It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and...
How are you feeling about attending in-person events in 2021? Answer our short survey
As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge...
How attitudes to purchasing martech may be changing
Scott Brinker and Kim Davis discuss martech...
No in-person events until 2nd half of 2021, marketers say
But satisfaction with virtual events suggests that, for now, professionals are okay with the...
When will we return to in-person events? Answer our survey
Whether fall in-person events are feasible, especially as schools and other venues are making fall plans, is up in the...
Demandbase buys Engagio, adding heft to its ABM platform
Engagio takeover brings added CRM, automation features at a moment when account-based marketing is top of mind for B2B...
Prospect for in-person conferences fades for 2020
Marketers responding to MarTech Today's Event Participation Index give it a 30% chance that they will attend a conference this...
Has your opinion about attending conferences changed? Take our survey
We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better...
Many marketers unlikely to attend in-person conferences until COVID-19 vaccine
Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the...
Help us chart how marketers are feeling about in-person conferences and trade shows
We want to know your thoughts on attending live person events through the end of this...
Project management tools take center stage as distributed marketers crave ‘single source of truth’
With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is...
How user stories and design thinking can make us better martech buyers
Tony Byrne, founder of Real Story Group, lays out a more agile way to purchase in his Discover MarTech...
Expert tips for hiring or recruiting marketers during coronavirus
It might be a great time to identify top-tier talent for your...
MarTech Minute: SugarCRM’s sweet ecosystem, AI platform helps laid-off pros
We can’t help but hear Scott Brinker’s voice talking about ecosystems and the second Golden Age of Martech when we see announcements like...
MarTech Minute: Journey mapping, learning platforms, and why data skills matter
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the...
MarTech Minute: Survey Monkey rolls out market research platform
Also, ClouDhiti this week rolled out a suite of AI tools that it says gives smaller businesses opportunities to add some...
MarTech Minute: Of video ad viewability and chatbot security
Taboola has partnered with Moat by Oracle Data Cloud to give ad clients the ability to buy video impressions tied to outcomes such as viewability or...
MarTech Minute: ANA creates CMO council to help marketers navigate COVID-19 upheaval
The Association of National Advertisers said it has formed a Coronavirus Coalition of CMOs from major brands like Target, CVS and more to lend its...