Swimming up(bid)stream
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science...
James Green is chief executive officer at Magnetic, a technology company with a marketing platform for enterprises, brands and agencies. James is charged with driving the company’s strategic vision and overall expansion.
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science...
As Google and Facebook continue to dominate the digital ad industry and smaller players shrink, columnist James Green discusses why you need to look...
How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our...
What's in store for the martech space this year? From exciting innovations to potentially troublesome developments, columnist James Green discusses...
What's in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next...
How do you give consumers the star treatment they want? Columnist James Green says you need to look toward data, decision-making engines and channels...
It's no longer enough to offer compelling creative. Columnist James Green says marketing agencies need to tap into the power of data if they want to...
What's ahead for marketers in 2016? Columnist James Green takes a look at the technologies and trends that will help shape your marketing strategy...
What will the evolution of data and marketing intelligence mean for brand partners in 2016? Columnist James Green offers some insights on what you...