James Green

James Green is chief executive officer at Magnetic, a technology company with a marketing platform for enterprises, brands and agencies. James is charged with driving the company’s strategic vision and overall expansion.

Swimming up(bid)stream

Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science...

A Fresh Start: 2016’s Marketing Outlook

What's ahead for marketers in 2016? Columnist James Green takes a look at the technologies and trends that will help shape your marketing strategy...