Swimming up(bid)stream
Columnist James Green takes a look at the explosive growth of the bidstream, the challenges of header bidding and how automation and data science...
James Green
James Green is chief executive officer at Magnetic, a technology company with a marketing platform for enterprises, brands and agencies. James is charged with driving the company’s strategic vision and overall expansion.
The duopoly dilemma: Is it worth buying digital media beyond Facebook and Google?
As Google and Facebook continue to dominate the digital ad industry and smaller players shrink, columnist James Green discusses why you need to look...
Demystifying AI: Understanding the human-machine relationship
How is AI affecting you? From autonomous cars to digital advertising, columnist James Green explores how artificial intelligence is impacting our...
Welcome, 2017! Some bold martech predictions for the year ahead
What's in store for the martech space this year? From exciting innovations to potentially troublesome developments, columnist James Green discusses...
The martech lowdown: 2016 trends in review and a look at our bright future
What's in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next...
Creating the VIP treatment for your customers
How do you give consumers the star treatment they want? Columnist James Green says you need to look toward data, decision-making engines and channels...
Why agencies and marketers need to think and act like data companies
It's no longer enough to offer compelling creative. Columnist James Green says marketing agencies need to tap into the power of data if they want to...
A Fresh Start: 2016’s Marketing Outlook
What's ahead for marketers in 2016? Columnist James Green takes a look at the technologies and trends that will help shape your marketing strategy...
The Pressure’s On: Data’s Impact On Brand Partnerships In 2016
What will the evolution of data and marketing intelligence mean for brand partners in 2016? Columnist James Green offers some insights on what you...