The filter bubble: it won an election and can help you win customers
Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their...
Nov 25, 2016 at 2:20 pm ET
Jeffrey L. Cohen
Jeffrey L. Cohen is a marketer, strategist, author, speaker and blogger with a 20-plus year career in business to business (B2B) marketing. He is the director of content strategy at the Oracle Marketing Cloud; co-author of The B2B Social Media Book, which has been translated into Italian, Korean and Vietnamese; and is the co-founder and managing editor of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing.
ABM brings the right guests to the party; marketing automation keeps them engaged
What is account-based marketing (ABM), and how is it used? Columnist Jeffrey L. Cohen provides a primer on how ABM can improve marketing automation,...
What’s more important than a B2B buyer’s lead score?
Columnist Jeffrey L. Cohen explains why success depends on not just your lead scoring, but also on your marketing automation system and its...
Are you telling all your prospects the same story?
If you are, then it's time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you...
Guarantee your marketing automation success with persona-based content
Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a persona-based approach to creating content....
Managing a marketing automation campaign shouldn’t require a computer science degree
Do today's tools leave you yearning for more technical knowledge? Columnist Jeffrey L. Cohen says marketers should demand simplicity and ease of use....