Forrester: Over-reliance on big data, siloed teams impede customer insights
Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester's latest...
Jun 13, 2019 at 1:40 pm ET
Jennifer Cannon
Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
Salesforce to acquire data analytics platform Tableau
The transaction will bring data visualization into the fold and could help marketers extract more value from their...
Google to buy unified data platform Looker for $2.6 billion to strengthen Cloud analytics
The acquisition will bring Looker's business intelligence to Google...
Are revenue optimization teams the answer to alignment issues?
It is more critical than ever that sales and marketing collaborate in the end-to-end sales...
Digital transformation fueled Salesforce’s record quarter
Marketing cloud, commerce solutions grew 33% in first quarter of its fiscal year 2020 while service cloud surpassed $1 billion for the first...
New study from Pega shows consumers don’t trust artificial intelligence
The recently published report points to the lack of empathy exhibited by AI as driving force behind...
IAB releases Augmented Reality for Marketing playbook
The newly published resource provides a framework for brands, agencies considering...
IBM brings AI-enabled chatbots to display ads with Watson Ads Builder
The software is designed for digital marketers to create and implement rising...
Low-code blockchain platform announced at Salesforce TrailheaDX 2019
The solution simplifies development with an interface built for...
Marketing to the managed inbox: Why digital marketers need to own deliverability
Today we are kicking off a weeks-long focus on email deliverability and the increasingly important role it plays in...
Qualtrics and Adobe add new integration for improved data and customer experiences
New extension seeks to help digital marketers better understand consumer behavior to improve digital...
Can CCPA, GDPR compliance help marketers exceed consumer expectations?
Understanding consumers expectations and the implications of data regulations can help marketers successfully (and legally) create better customer...
Salesforce launches new Datorama marketplace with marketing intelligence at the forefront
Apps developed in the new Datorama platform will also be available to customers in the Salesforce...
Dialpad announces AI-driven solution for call analytics
The solution provides tools for measuring customer sentiment, among other important call...
Salesforce’s Pardot went down for 15 hours, exposing data in the cloud
The outage affected Pardot users and certain Marketing Cloud customers, bringing down marketing and sales teams across North America and...
Could machine learning solve attribution challenges?
Maybe not, but your team still needs to be able to confidently track ROI and communicate value to your organizational...
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving...
Beyond call tracking: Measuring sentiment for marketing success
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their...
Adobe Commerce Cloud announces cross-cloud integration with Experience Manager, Adobe Analytics
For digital marketers involved in their organizations’ e-commerce efforts, chances are you are using sales channels like Amazon and Google. For...
Mailchimp set to launch full-service marketing platform
The application has plans to evolve into more than just an email...