Martech and ad tech: Challenges and opportunities
What's ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards....
Jim Yu
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices
Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the...
3 ways to ensure your marketing technology stacks up
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming....
Voice search and data: The two trends that will shape online marketing in 2017
As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the...
Performance and integration: The foundation of marketing technology stack success
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive...
Data as the new currency: Three keys to CMO success in 2017
What are the martech trends that will shape digital marketing in 2017? Columnist Jim Yu believes data insights will fuel marketers' strategy and...
Searching for and winning the marketing moments that matter
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in...
Digital demand and supply: The psychology of self-development for digital careers
Are your job skills keeping pace with today's rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your...
The CMO and the DCoE: 3 steps to build your digital center of excellence
DCoE isn't just another trendy acronym. A Digital Center of Excellence is essential for your organization's success, says columnist Jim Yu. He...
Marketing Humans & Machines: Balancing Technology And Human Capital
With the rise of big data, machine learning is offering marketers new opportunities. Columnist Jim Yu explains how the technology can help you create...
