A strong central stack of technology begins with the CMO
Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here's...
Feb 28, 2019 at 1:30 pm ET
Jim Yu
Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices
Enterprise AI with the CIO and CMO: Better together benefits
Here's a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work...
The role of SEO in the martech stack: The voice of the customer
As brands build and manage their technology suites in an increasingly complex environment, contributor Jim Yu says organic search data increasingly...
The rise of the DD-CMO: How data-driven CMOs are maximizing performance
Contributor Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. He outlines ways to incorporate accessible and...
How the acceleration of AI will drive digital transformation: Automation and personalization
Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization....
Accelerating your AI journey — 5 steps to get CMOs started
Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done...
Beyond the AI hype: AI is here and now, and adoption is rising
Think artificial intelligence is the next big thing? Contributor Jim Yu explains it's already being widely employed and will soon be a must-have for...
The CMO, martech and ‘marchitecture’: Messaging that matters to customers
What is a "marchitecture," and why should it be an essential part of your strategy? Columnist Jim Yu explains how it can bridge the gap between your...
5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you'll need to monitor to lead your organization to success in the year...
Why marketing convergence is non-negotiable in a post-mobile world
In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of...
Martech and ad tech: Challenges and opportunities
What's ahead for ad tech in the larger martech environment? Columnist Jim Yu lays out the difficulties, as well as the potential rewards....
Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the...
3 ways to ensure your marketing technology stacks up
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming....
Voice search and data: The two trends that will shape online marketing in 2017
As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the...
Performance and integration: The foundation of marketing technology stack success
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive...
Data as the new currency: Three keys to CMO success in 2017
What are the martech trends that will shape digital marketing in 2017? Columnist Jim Yu believes data insights will fuel marketers' strategy and...
Searching for and winning the marketing moments that matter
Columnist Jim Yu discusses the impact of digital on the customer journey and what marketers need to do to stay competitive and convert customers in...
Digital demand and supply: The psychology of self-development for digital careers
Are your job skills keeping pace with today's rapidly evolving digital culture? Columnist Jim Yu discusses ways to get up to speed and boost your...
The CMO and the DCoE: 3 steps to build your digital center of excellence
DCoE isn't just another trendy acronym. A Digital Center of Excellence is essential for your organization's success, says columnist Jim Yu. He...
Marketing Humans & Machines: Balancing Technology And Human Capital
With the rise of big data, machine learning is offering marketers new opportunities. Columnist Jim Yu explains how the technology can help you create...