John Steinert

John Steinert is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to technology companies. Having spent most of his career in B2B and tech, John has earned a notable reputation by helping build business for global leaders like Dell, IBM, Pitney Bowes and SAP – as well as for fast-growth, emerging players. He’s passionate about quality content, continuously improving processes and driving meaningful business results.

Is ABM really a better mousetrap?

Account-based marketing (ABM) is being positioned as the next great breakthrough, but can it actually help your business? Columnist John Steinert...