John Steinert

John Steinert is the CMO of TechTarget, where he helps bring the power of purchase intent-driven marketing and sales services to technology companies. Having spent most of his career in B2B and tech, John has earned a notable reputation by helping build business for global leaders like Dell, IBM, Pitney Bowes and SAP – as well as for fast-growth, emerging players. He’s passionate about quality content, continuously improving processes and driving meaningful business results.

Help your people help your customers

Contributor John Steinert argues that before you throw AI at your problems, you should use better insights for real sales...

Force-feed your marketing funnel now

Contributor John Steinert explains how SiriusDecisions' Demand Unit Waterfall serves as a wake-up call for marketers who are looking to find real,...

Is ABM really a better mousetrap?

Account-based marketing (ABM) is being positioned as the next great breakthrough, but can it actually help your business? Columnist John Steinert...