Revitalizing the long-term relationship between marketing and sales
Contributor Josh Aberant explains why the relationship between sales and marketing has changed -- and how leading SaaS firms are leveraging it for...
Josh serves as the CMO at SparkPost. Prior to joining SparkPost, he served as Postmaster at Twitter for four years. Josh was the Co-Founder and CEO of RestEngine before the company was acquired by Twitter. At RestEngine he led the launch of its industry-leading social data outbound marketing automation platform. With over 15 years of growth & marketing best practices experience, Josh has led teams at MarTech platform companies including Marketo, Lyris, EmailLabs. Additionally, with over 20 years of experience at tech startups, Josh has been involved in the success of many early stage startups including Collab.Net & Intershop. Josh holds a Bachelor’s in Physics from San Francisco State University and was awarded the Faculty Prize in Physics from Bishop’s University.
Contributor Josh Aberant explains why the relationship between sales and marketing has changed -- and how leading SaaS firms are leveraging it for...
Columnist Josh Aberant explains why marketing shorthand and personas are only a first step in building lasting B2B...
Columnist Josh Aberant has practical advice for navigating when your target audience extends beyond the people crafting...
Developer advocates are key to building and engaging with technical customer communities. Contributor Josh Aberant explains their role and the...