Mobile is not the only channel to the customer, but it’s the most powerful one
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your...
Josh Todd is chief marketing officer for Localytics. He oversees global marketing, branding and advertising. He formerly served as vice president of customer acquisition and marketing for Constant Contact, and was also previously general manager of website strategy for the company. Prior to Constant Contact, Josh worked for Staples, Inc., where he was responsible for guiding the development of Staples’ online advertising campaigns and sports marketing sponsorships. Josh also held management positions at Terra Lycos, Greater Boston Radio Group, and Kellogg Company. Josh holds a Bachelor of Science degree in economics from Babson College, and a Masters in Business Administration from Colorado State University.
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your...
Columnist Josh Todd explains why omnichannel marketing will be increasingly necessary for keeping your customers engaged and moving them through the...
Using martech's capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true...
Acquiring new app users is great, but columnist Josh Todd argues it's much more cost-effective to focus on retaining existing users. Here he shares...
Columnist Josh Todd reflects on how the US presidential candidates could do a better job of utilizing mobile technology to engage their respective...
Are your campaign metrics leading you astray? Columnist Josh Todd has some tips to ensure you’re using the right tools and taking control of your...
How do you win back lost customers? Columnist Josh Todd reveals some key strategies for using your data to engage with users and invest in the right...
Columnist Josh Todd explains why carefully targeting push notifications and gathering the right data are critical to engaging customers in the long...
With massive amounts of data at our fingertips, how do we make sense of it all? Columnist Josh Todd explains why the answer lies in advances in...