An intervention on marketing’s dysfunctional relationship with data
If it feels like you have a dysfunctional relationship with data, you're not alone. Columnist Joshua Reynolds discusses the data challenges marketers...
Joshua Reynolds heads marketing and client consulting for Quantifind. He has been spent the last 18 years advising senior leaders at disruptive companies across multiple sectors how to accelerate market adoption by focusing on an authentic purpose. Prior to joining Quantifind, Josh served as CEO at Blanc & Otus. Previously, he served for five years as the Global Technology Practice Director for H+K Strategies. Josh began his technology career as a Gartner analyst. He has particularly extensive experience working with the C-suite of companies who are focused on innovation, including Adobe, Deloitte, Dolby, eBay, Facebook, Hootsuite, LinkedIn, Oracle, Yahoo! and others. Josh is also an executive coach and strategic advisor to several startups, and currently sits on the advisory boards of AirGrub, Artivest, Blanc & Otus, H+K Strategies and Taptalk. He earned his B.A. degrees in English and History from UCLA, holds a minor in theology from Oxford University, and earned his law degree from UC Hastings College of the Law.
If it feels like you have a dysfunctional relationship with data, you're not alone. Columnist Joshua Reynolds discusses the data challenges marketers...
Many CMOs this year will find themselves with an increased budget -- and with it, increased accountability for driving revenues. Columnist Joshua...
One of the things the 2016 US Presidential election taught us was that a gap remains between data predictions and real-world performance. Columnist...
Columnist Joshua Reynolds takes a look at McDonald’s ad strategy during the Games, how Panera Bread moved in on the fast-food giant's blind spot...
Racking up points from a great sports sponsorship isn’t enough. Columnist Joshua Reynolds says scoring more than the competition is the new...
Are you suffering from a data overload? Columnist Joshua Reynolds offers some do’s and don’ts for how to avoid data fatigue and focus on the...
Don't let artificial intelligence replace human judgment in your marketing analytics. Columnist Joshua Reynolds discusses why you need a combination...
How can you keep your marketing strategy in tune when the industry is shifting so quickly? Columnist Joshua Reynolds has some tips for how to adjust...
Human intuition and data don't need to be at odds with one another. Columnist Joshua Reynolds explains why the most effective marketing analytics...