Maybe the marketing funnel is dead, too — and here’s what can replace it
Is it time to say goodbye to the venerable marketing funnel? Not just yet. But columnist Justin Dunham believes marketers need to think about what a...
Justin Dunham
Justin is an independent marketing consultant. He specializes in customer acquisition, marketing technology, and marketing analytics for enterprise software companies. He has previously led digital marketing functions at fast-growing organizations, including enterprise unicorn MongoDB and Gates Foundation grantee One Acre Fund. Justin has an MBA from the Wharton School in Entrepreneurial Marketing, and lives in sunny Portland, Oregon.
Why the marketing campaign is dead and what should replace it
It's time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think...
The new marketing mandate: Learn fast
Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin...
Making martech usable
Columnist Justin Dunham is a big champion of marketing technology, but succeeding with martech requires more than just selecting the right tools --...
The new marketing mindset
Columnist Justin Dunham believes that it's crucial for marketers to understand and work with digital marketing technology -- and that means that in...
Better collaboration is the best martech investment you can make
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround...
Robots are the gatekeepers to your customers
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how...
Is your marketing team effective? A 5-question test
In an increasingly complicated martech world, it's easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine...