Justin is an independent marketing consultant. He specializes in customer acquisition, marketing technology, and marketing analytics for enterprise software companies. He has previously led digital marketing functions at fast-growing organizations, including enterprise unicorn MongoDB and Gates Foundation grantee One Acre Fund. Justin has an MBA from the Wharton School in Entrepreneurial Marketing, and lives in sunny Portland, Oregon.
Is it time to say goodbye to the venerable marketing funnel? Not just yet. But columnist Justin Dunham believes marketers need to think about what a...
It's time to stop thinking in terms of campaigns. Contributor Justin Dunham says marketers need to take a more iterative approach and instead think...
Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin...
Columnist Justin Dunham is a big champion of marketing technology, but succeeding with martech requires more than just selecting the right tools --...
Columnist Justin Dunham believes that it's crucial for marketers to understand and work with digital marketing technology -- and that means that in...
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround...
Effective digital marketing means not just appealing to users, but working with software and algorithms as well. Columnist Justin Dunham explains how...
In an increasingly complicated martech world, it's easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine...
