The next battle in streaming wars: Addressable TV
TV advertising used to be for big budgets and broad audiences but now we can access highly relevant, specific audiences in the same way we can for...
Laura Collins is Head of Paid Social at UK-based paid media agency, Merkle|Periscopix. In her six years in digital marketing, she has acquired in-depth knowledge of Facebook, Twitter, AdWords, and several other platforms. She has managed accounts across a range of sectors with a specialization in finance & retail. Laura is a regular contributor to Marketing Land and a familiar face on the London speaker circuit.
TV advertising used to be for big budgets and broad audiences but now we can access highly relevant, specific audiences in the same way we can for...
Some automation across digital platforms has eased the burden of manual labor when marketing extensive streaming video-on-demand inventory....