The digital natives are restless
Columnist Lewis Gersh looks at the innovative ways digitally native vertical brands are creating “tactile extensions” to further their...
Lewis Gersh is a founder, Chairman and CEO of PebblePost. Prior to PebblePost, Lewis founded Gersh Venture Partners, one of the first seed venture funds in the country, focused primarily on B2B marketing and e-commerce technologies, especially those bridging online data with traditional markets. Lewis later changed the name to Metamorphic Ventures, later adding two partners who continue to manage the fund. Lewis built one of the largest portfolios of companies specializing in retargeting, e-commerce and database marketing.Prior to Metamorphic, Lewis founded Worldly Information Network, a database direct marketing company leveraging user-driven segmentation. Worldly became the largest provider of free investment newsletters on the web, publishing over 40 daily/weekly topics and delivering upwards of 1 billion email newsletters through both its O&O and network sites. Lewis has a BA from San Diego State University and a JD and Masters in Intellectual Property from UNH School of Law. Lewis has served on many corporate and non-profit boards, and is an accomplished endurance athlete having competed in many Ironman triathlons, ultra marathons and parenting.
Columnist Lewis Gersh looks at the innovative ways digitally native vertical brands are creating “tactile extensions” to further their...
Columnist Lewis Gersh discusses the misconceptions surrounding omnichannel marketing and the direction that marketers need to be heading with...
Martech and ad tech are here to stay, but it's not going to be all smooth sailing in 2018. Columnist Lewis Gersh shares three predictions that will...
Columnist Lewis Gersh says the development of smart technology, which can surreptitiously harvest consumer data in everything from toys to...
As a turbulent 2016 creeps closer to an end, columnist Lewis Gersh dusts off his crystal ball to see what the coming year holds in...
With marketing innovation happening at a meteoric pace, how do you keep up? Columnist Lewis Gersh has some tips on how to spot the latest trends and...