Forget big data: Why thinking small can help marketers see the future
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics...
Loretta Jones
Loretta Jones is the vice president of marketing at Insightly, a San Francisco-based SaaS CRM application for small businesses. With more than 15 years of experience in marketing, including marketing strategy, communications and lead generation, Loretta has grown marketing programs for both SMB and enterprise customers at Coveo, Adobe EchoSign and several other companies. She holds a bachelor's degree from Brown University.
How CRM brings control and collaboration to advertising & media agencies
Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer...
Need New Marketing Tech? Make Sure You Look Under The Hood
How do you know if the technology you choose is the right fit for your company? Columnist Loretta Jones discusses what you should consider before...
IoT Data Helps A CRM Live Up To Its Name
Columnist Loretta Jones believes that with the Internet of Things and a proliferation of data, marketers have an opportunity to better understand and...