Malcolm Cox is CMO of Grapeshot, a role he took on after gaining experience in the media, music and agency worlds. Malcolm spent thirteen years working with music and media company Emap, where he created the Magic brand and launched Kiss -- both radio stations -- and reinvigorated weekly music magazine Kerrang! After Emap, Malcolm founded brand activation agency Naked Lunch. Here he created award-winning work for Sony, Nokia, Kickers, IKEA and Nike, staying on at the Naked Group as a director after selling the agency in 2008.
Columnist Malcolm Cox discusses how conversational UI is impacting marketing and why simplifying the customer experience is the only way...
Being late to the martech space has its advantages. Besides learning from the industry's experience in ad tech, says contributor Malcolm Cox, you can...
Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer's best friend, helping to target consumers as they're...
