Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you...
Mark Williams
Mark Williams is Senior Director, Media Operations at Fullscreen. Mark combines a love of film and art with 10+ years in tech and internet marketing. He began his professional career in Los Angeles working in independent television and film. This experience led to an interest in online entertainment marketing. Before joining Fullscreen, he was a Senior SEM Manager for Demand Media, and earlier worked at Shoes.com managing AdWords and MSN AdCenter campaigns. Mark is a seasoned pay per click specialist, having managed $150MM+ in search engine marketing advertising dollars across AdWords, Yahoo! and Bing.
