Slow adoption shows marketers fear ABM when they shouldn’t
If you think adopting account-based marketing requires a major overhaul, you're not alone. But contributor Meredith Brown says you can take advantage...
Meredith Brown
Meredith Brown is a Senior Director of Product Management with Salesforce Pardot. She focuses on building product solutions that help B2B Marketers find and nurture more leads, close deals, and maximize marketing ROI.