Slow adoption shows marketers fear ABM when they shouldn’t
If you think adopting account-based marketing requires a major overhaul, you're not alone. But contributor Meredith Brown says you can take advantage...
Meredith Brown is a Senior Director of Product Management with Salesforce Pardot. She focuses on building product solutions that help B2B Marketers find and nurture more leads, close deals, and maximize marketing ROI.
If you think adopting account-based marketing requires a major overhaul, you're not alone. But contributor Meredith Brown says you can take advantage...