Why data onboarding matters more today than one week ago
Why data recency and real-time processes can make all the difference when you're appending new information to your customer records....
Mike Sands is CEO of Signal. Prior to joining the company, he was part of the original Orbitz management team and held the positions of CMO and COO. While at Orbitz, Mike helped take the business from start-up to IPO, then through two acquisitions (Cendant and Blackstone). After Orbitz, Mike joined The Pritzker Group as a partner on their private equity team. Mike also has held management roles at General Motors Corporation and Leo Burnett. His work at General Motors led him to be named a “Marketer of the Next Generation” by Brandweek magazine. Mike holds a Bachelor of Science degree in Communications from Northwestern University and a Masters in Management degree from the J.L. Kellogg School of Management.
Why data recency and real-time processes can make all the difference when you're appending new information to your customer records....
With growing consumer awareness of data use and misuse comes a heightened responsibility for businesses to safeguard and responsibly manage their...
With many in the industry recognizing identity as its own separate martech category, contributor Mike Sands says brands must get up to speed with...
As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers....
Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's environment....
Are your marketing campaigns tired and predictable? Contributor Mike Sands discusses ways to advance customer relationships to create better...
Columnist Mike Sands takes a look back at this year's notable events in digital advertising and examines the underlying theme of identity that's...
Don't wait to react to consumers’ quickly changing tastes. If you want to stay competitive, columnist Mike Sands explains, you need to use your...
While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands...
Columnist Mike Sands explains how the right customer identity solution will help you tap into your customer data and build a long-term approach to...
Don't let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure...
Columnist Mike Sands predicts that 2017 will be the year customer experience becomes a No. 1 priority for marketers and offers three tips to help...
If you're not familiar with what an identity graph is, it's time to bone up on the term and add it to your arsenal. Columnist Mike Sands walks you...
How will digital marketing transform this year? From the new ad-blocking landscape to mobile and more, columnist Mike Sands lays out his...
Columnist Mike Sands believes if marketers want to get ahead in today's mobile, hyperconnected world, they need to move past outdated technologies...