The 4 humanized elements of deliverability on the Periodic Table of Email
Deliverability is both an art and science. The art part is all about how meaningful and contextual your email communication is and the science is the...
Nandini Rathi
Nandini Rathi is a marketer, strategist and serial entrepreneur. She is head of deliverability at Bluecore India.
7 rules of deliverability to set you up for the holiday season
There are fundamentals that will help you achieve credibility and consistent deliverability but it requires a long-term strategy. There are no quick...
6 reasons SMBs should adopt marketing automation early
Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi...
How to build a better marketing strategy using new technologies available today
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won't...
5 best practices for transforming the customer journey through analytics
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated...
The 5-step approach to becoming an analytical marketer
Contributor Nandini Rathi examines how smart marketers are turning to analytics to bridge the gap between knowledge and...
3 ways to tap into AI to get more results
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data...