6 reasons SMBs should adopt marketing automation early
Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi...
Mar 15, 2018 at 12:01 pm ET
Nandini Rathi
Nandini Rathi is a marketer, strategist, serial entrepreneur, and proud co-founder of Betaout, a marketing automation platform for e-commerce companies. On her blog, she offers free marketing tips and ideas.
How to build a better marketing strategy using new technologies available today
Technology is transforming marketing faster than ever before. Contributor Nandini Rathi explains that without a clearly defined strategy, you won't...
5 best practices for transforming the customer journey through analytics
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated...
The 5-step approach to becoming an analytical marketer
Contributor Nandini Rathi examines how smart marketers are turning to analytics to bridge the gap between knowledge and...
3 ways to tap into AI to get more results
In this age of big data, marketers can’t afford to be analytics-agnostic. To be an AI-driven organization, the marketing team needs to rethink data...