A marketing road map for personalization
Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don't...
Nick Iyengar is an Associate Director of Digital Intelligence at Cardinal Path, where he is responsible for helping his clients improve their profitability by building their analytics capabilities. He recently returned to Cardinal Path for his second tour of duty, having completed his MBA at the University of Michigan Ross School of Business last year. At Cardinal Path, Nick has led Google Analytics implementations for dozens of organizations in a wide variety of industries. Prior to joining Cardinal Path, Nick began his career in digital analytics at Google, where he managed Google's Analytics Guru team.
Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don't...
Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn't focus on what they know about...
Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and...
Still on the fence about TMS? Columnist Nick Iyengar explains why you need to think seriously about adopting a tag management system in the new...