What Digital Asset Management is and why marketers should care
How enterprises are using DAMs in 2020 and why COVID is increasing adoption....
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
How enterprises are using DAMs in 2020 and why COVID is increasing adoption....
Where should multi-location local business focus their energies and how should they deploy tools to...
Here's an overview of the recent funding and M&A activity among B2B marketing automation...
How CDPs aim to solve some of marketers' most vexing challenges....
Looking to automate and optimize your e-commerce ad campaigns? Digital commerce ad management tools might be for you....
What do all DAMs do, and what are the points of differentiation between...
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category....
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital...
At a time when digital commerce is more important than ever, we're profiling vendors that help retailers scale their ads on e-commerce marketplaces....
Use cases for call analytics platforms are expanding and AI is driving more sophisticated...
Every interaction with a customer or prospect offers opportunities for collecting insights....
The current environment is spurring a resurgence of voice calls -- a medium ripe with potential for analysis and...
As the customer experience bar keeps being raised, marketing automation can help brands differentiate themselves with relevant...
Considering adding a workflow or project management solution to your martech stack, but looking for a business case?...
Accountability and transparency are two of the benefits these solutions...
Looking for ways to streamline your workflow and increase accountability?...
There's more tech than ever to help you scale up ads on Amazon, Walmart and other commerce...
Can you connect brand interactions over time and across channels? If not, maybe it's time for an identity resolution...
Thinking about adopting a B2B Marketing Automation Platform? Here's what you can expect to...
If you're in the market for a B2B Marketing Automation platform, here's how to make sense of the vendor...