10 Questions To Guide Your Marketing Technology Strategy
Columnist Paul Roetzer shares tips to help marketers build solid technology foundations that will drive...
Paul Roetzer
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of Marketing Score and Marketing Agency Insider.
What Marketing Agencies Can Learn From HubSpot’s Growth
Columnist Paul Roetzer shares insights into how HubSpot's growth demonstrates the importance of technology immersion and...
20+ Resources For Building Tech-Savvy Modern Marketers
As the rate of change within marketing accelerates, brands will either lead or be left behind. Columnist Paul Roetzer posits that marketing talent,...
The Missing Piece Of Marketing Automation That Could Change Everything
The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and...
5 Marketing Technology Challenges Every Business Must Solve
While some marketers struggle to keep up with a rapidly changing industry, contributor Paul Roetzer tells us that others are re-imagining what’s...