Don’t misinterpret the data: Evidence-based advertising needs experience-based context
Data will always be the foundation of our evidence, but we need to consider our experience to structure and interpret this raw...
Peter Minnium
Peter Minnium is President of Ipsos US, where he leads the US team in helping companies measure and amplify how media, brands, and consumers connect through compelling content and great communications. Prior to his switch to market research, Peter was Head of Brand Initiatives at the IAB focused on addressing the under-representation of creative brand advertising online.
We can’t live without digital media, but why would we want to?
In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media...
Human-computer interaction and digital advertising
Columnist Peter Minnium explains the increasingly important field of HCI and its effect on the marketing environment....
MAdTech: The marketers’ view
As media, advertising and technology become increasingly intertwined, contributor Peter Minnium takes a look at how marketers and agencies are...
It’s a mad, mad, MAdTech world
As the lines between media, advertising and technology blur, what does it mean for consumers and marketers? Columnist Peter Minnium discusses what...