Account-Based Marketing: New Buzzword Or New Reality?
Is ABM all hype or the next big thing? Columnist Rachel Balik takes a look at the elements you need to start building an account-based marketing...
Rachel Balik
Rachel Balik is a writer and marketer with several years of experience in online publishing, B2B technology and digital communications strategy. In addition to serving as content strategist at Demandbase, she is a freelance journalist and advises startups on core messaging and content.
Is Marketing Technology The Emperor’s New Clothes?
Columnist Rachel Balik notes that while the marketing technology landscape is broader than ever, many marketers are still struggling to utilize these...