Rex Briggs is Founder and CEO of Marketing Evolution and has more than 20 years of experience in research and analytics. Rex focuses on omni-channel personal level marketing attribution and optimization. He served on the review board of JAR, and serves on Research World’s editorial board. He is the best-selling author of two books, "What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds" (2006) and "SIRFs Up, The Story of How Algorithms And Software Are Changing Marketing."
Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual...
How to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts....
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving...
Contributor Rex Briggs shares real-world examples of how things can go wrong when you rely solely on siloed metrics to make marketing decisions....
Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement....
