Voice-based AI means brands must take an omnichannel approach with consumers
Having the ability to measure your brand affinity and customer loyalty impact on sales will become increasingly important in this world of virtual...
Rex Briggs
Rex Briggs is Founder and CEO of Marketing Evolution and has more than 20 years of experience in research and analytics. Rex focuses on omni-channel personal level marketing attribution and optimization. He served on the review board of JAR, and serves on Research World’s editorial board. He is the best-selling author of two books, "What Sticks, Why Advertising Fails and How to Guarantee Yours Succeeds" (2006) and "SIRFs Up, The Story of How Algorithms And Software Are Changing Marketing."
Bridging the gap: Creating the perfect customer journey
How to assess your business' needs and adopt tools that provide real-time, person-based insights into your marketing efforts....
Your AI does not need tickets to the big game
Only when we address all of the ways that fraud and inefficiency have plagued media buying will we end their threat to a healthy, thriving...
Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey
Contributor Rex Briggs shares real-world examples of how things can go wrong when you rely solely on siloed metrics to make marketing decisions....
Unlocking higher marketing ROI with unified measurement: A step-by-step approach
Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement....