Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
The trade group denies that real-time bidding is incompatible with...
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
The trade group denies that real-time bidding is incompatible with...
The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting...
The media platform is currently testing the static ad units with Coca-Cola and...
Pixalate estimates that OTT fraud will rob marketers of up to $10 billion in ad spend annually by...
The company expects the move to stimulate local...
IAS's Digital Pulse Survey also found that though concern about ad fraud has dropped, it's still at the forefront of marketers'...
Google has been working with IAB Europe on the updates, which will incorporate new tech and policy...
The platform has extended its identity resolution capabilities to include OTT and digital TV...
The martech week in review: News and announcements in marketing technology this week that you might have...
DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions....
The martech week in review: News and announcements in marketing technology this week that you might have...
Though the action doesn't affect U.S. marketers directly, many see it as an important case to...
The BaaS platform has secured a total of $28 million and reported a jump in revenue of 150 percent over last...
The martech week in review: News and announcements in marketing technology this week that you might have...
What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based...
Tell us your IoT plans in our short poll; we'll share the answers in a future...
The real estate company's self-serve platform is the latest tool making it easy for marketers to produce video at...
The martech week in review: News and announcements in marketing technology this week that you might have...
Everything you need to know about attribution, including its benefits and...
How viewability expectations are evolving and what that means for...