The MarTech Minute: New GDPR solutions from TrustArc, BigID; Innovid/Jivox partnership; more
The martech week in review: News and announcements in marketing technology this week that you might have...
Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer
A unified pledge to abide by a set of principles to "wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply...
How Autodesk gave its chatbot the smarts needed to increase engagement, conversions
In a talk at the MarTech conference earlier this month, Siara Nazir shared how the company used AI to make its chatbots smarter and more...
Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for...
Sales and marketing: Decision makers say you’re sending mixed messages
A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in messaging...
The MarTech Minute: Freshworks unveils Freddy, Unacast taps into new insights, Looker 6 released
The martech week in review: News and announcements in marketing technology this week that you might have...
Realeyes says it can measure if people are paying attention to ads
The company's new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye...
GDPR complaints stack up across the EU as regulators prepare to issue fines
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding...
The MarTech Minute: Applift gets a new look, Dynamic Yield’s personalization tools, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Pandora launches online analytics tools, announces ad distribution agreement with SoundCloud
The company says that the SoundCloud partnership expands its total addressable audience to 100 million....
The future is now: How AI, blockchain may solve some of the industry’s biggest challenges
Some of the most seasoned marketers in the industry tell us why these technologies could help save the...
Agile methodology is becoming a must for marketing teams
Many of the speakers at this year's MarTech East conference in Boston lauded the process for its focus on the end...
Building your martech stack: Try design thinking to identify the right solutions
Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and 'go...
The MarTech Minute: Data loss prevention from Adobe’s Data Explorer, Pivotal iQ’s new acquisition, more
The martech week in review: News and announcements in marketing technology this week that you might have...
IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers
While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching...
Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...
Salesforce, Apple partner to spur mobile enterprise development
Salesforce is redesigning its iOS app and launching an SDK and training program for...
The MarTech Minute: Taboola, Unbounce’s partnership; new tech for SalesLoft; more
The martech week in review: News and announcements in marketing technology this week that you might have...
Here’s why The New York Times broke down its martech and engineering silos
Though true collaboration between teams requires a 'pardigm shift,' The New York Times' Pamela Della Motta, Kristian Kristensen say the gains were...
Shopify now lets stores create AR experiences for iOS 12
The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a web...
